Gangnam Terminal Underground Shopping Mall Stretching 880 m Underground to the Han River

An 880 m Shopping District That Began with the 1980 Development of the Gangnam Terminal Underground Shopping Arcade

The Gangnam Terminal Underground Shopping Mall is the underground shopping arcade at Express Bus Terminal Station, also known today as “GOTOMALL.” According to Seoul city materials, development of the Gangnam Terminal Underground Shopping Arcade began in 1980, and today approximately 620 stores line a passageway about 880 m long.

The location where Seoul Express Bus Terminal and Subway Lines 3, 7, and 9 converge is the reason this area became a major underground shopping district. In addition to clothing, it offers a wide range of products, including shoes, bags, accessories, cosmetics, interior accessories, bedding, dishes, and flowers, making it easy to combine targeted purchases with leisurely browsing in one trip.

Indoor Access Beginning at Express Bus Terminal Station Exits 8-1 and 8-2

Official information introduces GOTOMALL as an underground shopping mall directly connected to Express Bus Terminal Station and lists Exits 8-1 and 8-2 as access points. Express Bus Terminal Station is an interchange station where Seoul Subway Lines 3, 7, and 9 meet, so visitors can minimize time spent outdoors even during rain, severe cold, or extreme heat.

Tourism information states that the mall is approximately 137 m from Exit 8-1. However, because the shopping arcade stretches a long distance, visitors looking for a specific store or the flower and bedding sections will need additional time to walk through the passage after entering from the exit. If it is your first visit, it is safer to set the meeting point by exit number, such as “Express Bus Terminal Station Exit 8-1.”

• Subway: Connected to Express Bus Terminal Station on Lines 3, 7, and 9, via Exits 8-1 and 8-2
• Street address: Seoul Teukbyeolsi, Seocho-gu, Sinbanpo-ro jiha 200
• Terminal building address provided by the user: Seoul Teukbyeolsi, Seocho-gu, Sinbanpo-ro 176
• Recommended time: 1–2 hours for targeted shopping, or 2–3 hours to explore the entire passage

How to Interpret the Official 10:00–20:00 Hours and Store-by-Store Differences

GOTOMALL’s official visitor information lists the shopping arcade’s operating hours as 10:00–20:00 year-round, with no closing days. The same official page states that the customer service hotline is 02-535-8182 and that customer service operates from 09:00–18:00 on weekdays, with lunch from 12:00–13:00 and no service on weekends or public holidays.

Tourism information from the Korea Tourism Organization lists the shopping arcade’s hours as 10:00–22:00 and specifies that they vary by store. Since the stated closing times differ, visitors targeting a specific store late in the day should plan to arrive before 20:00 and confirm each store’s hours by phone. There is no admission fee for the shopping arcade itself, while whether cash and card payments are accepted may vary by store.

• Official shopping arcade hours: 10:00–20:00 year-round, with no closing days
• Tourism information hours: 10:00–22:00, varying by store
• Admission: Free
• General inquiries: 02-535-8182
• Official website: https://gotomall.kr

From Clothing and Accessories to Bedding, Dishes, and Flowers: How to Explore the Approximately 620 Stores

With approximately 620 stores distributed along a passage about 880 m long, walking back and forth from one end to the other can be tiring. Rather than trying to buy everything at once, it is better to prioritize items that require trying on and comparison, such as clothing, shoes, and bags; bulky household goods such as bedding and dishes; and items such as flowers that must be carried while traveling.

The Korea Tourism Organization lists clothing, shoes, and cosmetics as the area’s main products, while Seoul city lists clothing, shoes, bags, interior accessories, bedding, dishes, and flowers. In particular, if you plan to buy flowers or large household goods, visiting just before heading home rather than at the beginning of your shopping trip can reduce the burden of transfers and travel through the terminal.

A 2026 Route Following the Pink Line from Banpo Hangang Park

The underground public pedestrian passage connecting Banpo Hangang Park and GOTOMALL is more than a simple transfer route; it is a connection that allows visitors to move indoors after walking along the Han River. According to information introduced by Seoul city in January 2026, the passage includes rest areas equipped with lighting, media art, street furniture, and wireless charging facilities.

An LED monitor stands opposite a Picasso mural in the passage, and a street gallery stretches for approximately 360 m, featuring graffiti, cartoons, and illustrations by 24 artists from Korea and abroad under the theme “Seoul’s 24 Hours.” Pink-line signs on the ceiling of GOTOMALL point toward the Han River, so visitors heading to Banpo Hangang Park after shopping can follow the colored signs.

Why You Should Change Your Shopping Order If You Have Heavy Luggage or a Stroller

GOTOMALL’s official visitor information has a separate section explaining the use of luggage lockers at Express Bus Terminal Station. If you arrive by long-distance bus with a suitcase, it is advantageous to first check the location of the lockers inside the station and whether they are available before entering the shopping arcade.

Korea Tourism Organization information states that restrooms are available and card payments are accepted. However, because the shopping arcade’s approximately 880 m passage involves considerable walking, wheelchair and stroller users should check the locations of exits and elevators on the station map before setting out. Official Seoul tourism pages provide information in English, Chinese, and Japanese, and visitors needing tourism assistance can also use the 1330 Korea Travel Hotline interpretation service.

• Luggage storage: Locker information is provided for Express Bus Terminal Station
• Facilities: Restrooms available
• Payment: Card payment is listed as available, but conditions may vary by store
• Parking: Since parking fees for the shopping arcade itself could not be confirmed in the official information, checking the parking policies of the terminal and nearby facilities separately is recommended

An Evening Plan Combining the Directional Arrows Under Banpo Bridge with GOTOMALL

When traveling from Banpo Hangang Park to the underground shopping mall, look for the arrows on the bridge-pier columns pointing toward GOTOMALL and the signs at the underground passage entrance. Seoul city materials explain that this signage system was established to make travel more convenient for visitors from Korea and abroad.

If you want to add indoor shopping after an outdoor seasonal activity, a natural order is to enter the underground passage from Banpo Hangang Park, explore GOTOMALL, and then take the subway from Express Bus Terminal Station. Conversely, if you plan to buy flowers or bulky bedding and dishes, making the shopping arcade your final destination rather than visiting the park afterward will reduce the time spent walking while carrying your purchases.