高空巴士首爾站地下購物強南高速巴士地下街 GOTO Mall

概覽

Gangnam Terminal Underground Shopping Mall is a large shopping complex located beneath Express Bus Terminal Station, widely known as GOTO Mall. It brings together a variety of stores selling fashion, beauty, accessories, and interior decor items, making it a great place to experience Seoul’s popular shopping culture in one spot. Developed since the 1980s, this arcade has become one of the key commercial districts in the Gangnam area, making it a meaningful place to understand Seoul’s shopping culture. Located in the heart of Gangnam with strong accessibility and a large scale, it is recommended for foreign travelers who want to browse multiple categories of goods all at once.

精彩亮點

• Underground shopping arcade directly connected to Express Bus Terminal Station
• Large shopping mall of about 880 meters
• Fashion, beauty, and accessory stores
• Interior decor items, handicrafts, and floriculture
• Representative Gangnam shopping destination

最佳遊覽時間

Gangnam Terminal Underground Shopping Mall is best visited in spring and autumn. Even when the weather is hot or cold, you can comfortably explore indoors, making it easy to include in your travel itinerary.

The most recommended time is between 10:00 AM and 1:00 PM. Since it is right after the stores open, it is relatively quiet, making it easy to walk around and browse products at a relaxed pace.

As for the day of the week, weekdays are the best time to visit. In particular, Tuesday through Thursday tends to be less crowded than weekends, so the overall congestion is lower. On the other hand, Friday evenings, weekends, and public holidays can be busy, making the walkways more crowded.

In summary, visiting on a weekday morning in spring or autumn offers the most comfortable shopping experience. The regular operating hours are 10:00 to 20:00.

建議遊覽時長

If you are just taking a quick look around, 30 minutes to 1 hour is enough. If you want to browse clothing and everyday items at a relaxed pace, 1 to 2 hours is appropriate. If you also plan to explore the surrounding shopping areas connected to Express Bus Terminal Station or the Banpo area, it is best to allow about 2 to 4 hours.

交通指南

Gangnam Terminal Underground Shopping Mall (GOTO Mall) is directly connected to Express Bus Terminal Station on the Seoul subway, so for foreign travelers, taking the subway is the easiest and most convenient option.

Subway

Get off at Express Bus Terminal Station. This station is served by Line 3, Line 7, and Line 9.

• Line 3: toward Exit 8-1 or Exit 8-2
• Line 7: toward Exit 8, Exit 8-1, or Exit 8-2
• Line 9: follow the signs inside the station for Express Bus Terminal Underground Shopping Mall / GOTO Mall

Even if you do not fully exit the station, there are many cases where you can reach the shopping mall directly through the underground passage, so just follow the signs for “GOTO MALL” or “GOTO Mall”.

Bus

If you arrive by bus, get off at Express Bus Terminal Station or a nearby stop and go down underground. Based on the original information, the main routes are as follows.

• 142
• 143
• 148
• 351

After getting off the bus, it is easiest to access the area by looking for Express Bus Terminal Station Exits 8, 8-1, and 8-2.

On Foot

If you are nearby, walk toward Express Bus Terminal Station Exits 8, 8-1, and 8-2. After entering the station from street level, follow the GOTO Mall / Underground Shopping Mall signs on the underground 안내 boards.

If this is your first visit, because the station is quite large, it is best to first check the exit number and the “Express Bus Terminal Station” signs.

拍照地點

• Main corridor center of GOTO Mall: If you shoot in the widest corridor section of the Express Bus Terminal Station underground shopping mall, the long row of stores will come out nicely. Stand in the middle of the corridor and take a front-facing shot toward the end of the passage. The morning hours, when there are relatively fewer people, are best.
• Fashion store cluster area: The section where clothing and accessory stores continue in a row is great for capturing the distinctive shopping atmosphere of Gangnam Terminal Underground Shopping Mall. Shoot diagonally so that the store signs appear in a line. It is most peaceful before lunchtime, making it easier to take photos.
• Near the entrance leading toward Shinsegae Department Store: The section connecting the shopping mall to the department store has bright lighting and a clean corridor, making it suitable for portrait photos. If you shoot while facing the mall interior with the connecting passage behind you, the background will be naturally organized. Morning or early afternoon on weekdays is best.
• Near the connecting passage to Famille Station: This is a great spot to capture the urban atmosphere unique to an underground space. If you stand facing the connecting passage and shoot so that people’s movement flow is visible, you can get a lively photo. The best time is before evening, before foot traffic becomes too heavy.
• Bright section near Sweet Park: The area around the food court has bright, stylish lighting, making it suitable for simple portrait shots or food photos. Rather than facing the store front, stand at the side so that you receive the bright lighting while shooting. Early afternoon is relatively comfortable.

夜景

The nighttime atmosphere of Gangnam Terminal Underground Shopping Mall is characterized less by dazzling night scenery and more by the lively shopping mood created by bright, well-organized indoor lighting. The corridors and store lights are evenly bright, making it comfortable to browse even at night, and the continuous row of fashion, beauty, and accessory stores creates an energetic atmosphere in the evening as well.

The recommended time is between 6:00 PM and 9:00 PM, after commuting hours. During this period, locals and tourists gather together, allowing you to experience the most vibrant atmosphere. Late at night, business hours may differ by store, so if you are visiting late, it is best to check in advance whether the store you want is open.

There is no confirmed information about special night light shows or regular evening events, but thanks to its convenient direct connection to the station, it is a good place for a light shopping stop after your evening plans. It is suitable for travelers who want to experience Seoul’s everyday shopping culture at night while avoiding rain or cold weather.

四季指南

Gangnam Terminal Underground Shopping Mall is a practical place to shop in every season. In particular, it is easy to find trendy items, non-branded clothing, accessories, and seasonal fashion items at reasonable prices.

Spring

During cherry blossom season, many visitors look for light jackets, blouses, scarves, and everyday shoes. Since Seoul’s spring weather has a large temperature difference between day and night, choosing clothes that can be layered lightly is practical. It is a good place to stop by for a quick shopping course before visiting cherry blossom spots.

Summer

During hot weather or the rainy season, indoor shopping is convenient. It is great for browsing short-sleeve tops, thin dresses, sandals, and portable fashion items, and the advantage is that you can shop while avoiding the heat. It is also suitable as an alternative itinerary on rainy days.

Autumn

During the foliage season, it is easy to choose highly practical fashion items such as transitional outerwear, knitwear, slacks, and bags. Since mornings and evenings become cooler, it is the right time to prepare light layers. It is especially convenient for tourists who want to buy additional everyday clothes during their trip.

Winter

In winter, it is useful for shopping for cold-weather items such as coats, innerwear to wear under padded jackets, knitwear, and mufflers. It is a good idea to compare quality winter outerwear, while selecting reasonably priced clothes to wear underneath. It is also good for preparing warm clothing before visiting Seoul’s year-end and New Year winter light attractions.

Travel Tips

When the season changes, new products arrive quickly, so compare several stores lightly. Since the corridors are long and there are many stores, comfortable shoes are recommended, and popular time slots can be somewhat crowded, so visiting during weekday daytime offers more room to move around.

在地小撇步

GOTO Mall is located at 194 Sinbanpo-ro, Seocho-gu, Seoul, and is connected to Express Bus Terminal Station on Lines 3, 7, and 9, making it easy to access. It is close to Exit 8, so it is easy to find.

Since the underground shopping area is quite large, it is more efficient to divide your visit into the east side and west side shopping zones.

It is good to look around mainly for everyday goods and fashion accessories such as shoes, bags, interior decor items, dishes, blankets, and curtains.

Although the price range is relatively affordable, it may be difficult to try on clothes directly, so it is better to carefully check the size and design before purchasing.