How to Use KT&G Sangsang Madang Hongdae: From the B4 Cinema to the 7th-Floor Academy
KT&G Sangsang Madang Hongdae is a multidisciplinary cultural and arts space where you can enjoy films, performances, exhibitions, design, and educational programs in one building. Since operating hours and fees vary by facility, it is more efficient to decide on your purpose—such as visiting the B4 Cinema or joining a tour—then check the official schedule before visiting.
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A Cultural Space Built in Hongdae in September 2007, with Four Basement Levels and Seven Above-Ground Floors
KT&G Sangsangmadang Hongdae opened in September 2007. Its official introduction describes the building as a four-basement-level, seven-story complex cultural and arts space, operated as a venue connected to the music and arts activities around Hongdae.
The site measures 660㎡ (approximately 200 pyeong), and the total floor area is 3,366㎡ (approximately 1,020 pyeong). Because the floors are stacked vertically on a small site, it is closer to a facility used according to the purpose of a visit—film, performance, exhibition, or education—than to a tourist attraction where visitors freely explore the entire building with a single admission ticket.
Begin a Daytime Visit at the Design Square on Floors 1 and 2
The Design Square is located on the first and second floors. If you are visiting during the day without a scheduled film screening or performance, it is easy to understand the building’s vertical circulation by starting here and then moving to the third-floor lounge and the galleries on the fourth and fifth floors.
In addition to the Design Square, the facility has galleries, an academy, a darkroom for photo processing, and a café. However, exhibitions, classes, and shops do not all operate as spaces entered in the same way, and fees for using the entire facility vary by program.
The Cinema on Basement Level 4 Has 76 Seats, and Entry Must Be Timed Carefully
The cinema is on basement level 4 and has 76 seats, including one wheelchair space. It is presented as a venue for independent and art films, and the cinema inquiry telephone number is 02-330-6243.
Screenings begin on time without advertisements. Considering ticket collection, you should arrive in the basement level 4 lobby at least 13 minutes before the screening begins, and entry may be restricted 15 minutes after the start. Only beverages may be brought into the theater, so you may be stopped on site if you assume that food is allowed inside.
Different Uses for the Live Hall on Basement Level 2 and Sangsang Suite on Basement Level 3
The Live Hall is on basement level 2, and performance-related inquiries can be made through extension 3 of the main number, 02-330-6200. Since performances center on date-specific programs and tickets, a performance does not automatically take place simply because you arrive at the building.
Sangsang Suite is on basement level 3, and use is recommended for groups of no more than 15 people. As of 2026, the available rental hours for the screening room and Sangsang Suite are listed as 10:00–21:30, but general visitors’ free viewing hours may differ from rental hours.
The Galleries on Floors 4–5 and the Academy on Floors 6–7 Operate as Separate Programs
The galleries are on floors 4–5, and the academy is on floors 6–7. Gallery inquiries can be made through extension 4 of 02-330-6200, while the way to visit the academy varies according to each class’s schedule and participation requirements.
There is a lounge on the third floor, and inquiries about the Project Space and café can be made through extension 6 of 02-330-6200. Inquiries about the Design Market and pop-up store can be made through extension 1 of the same main number. Therefore, foreign visitors should not expect every floor of the building to always be fully open. It is safer to first identify the event page for the exhibition, class, or pop-up they want to visit.
Difference Between the Free Basic Tour and the 10,000-Won Signature Tour
The Basic Space Tour is free and takes approximately 40–60 minutes. The Signature Tour takes approximately 60–90 minutes and may be extended when it includes a performance. Its fee is listed as 10,000 won per person, with additional discounts for exhibitions and performances.
If you choose the Signature Tour, payment must be made in full in advance by three days before the date of use. The space tour application telephone number is 02-2014-2002, so do not assume that you can begin a tour spontaneously after arriving on site; check the reservation and payment conditions first.
Basic Hours Are 11:00–21:00, but Monday Is Not a Fixed Closing Day
The Korea Tourism Organization’s barrier-free tourism information lists the basic hours as 11:00–21:00. Closing days are not fixed, such as every Monday, and vary by program. Therefore, you should check the relevant schedule on the official website depending on whether you are visiting the cinema, gallery, or a performance.
Admission fees also do not follow a single rate for the entire facility and vary by program. Since the free Basic Tour and the 10,000-won-per-person Signature Tour differ, plan your visit around the time and price of the screening, performance, or tour you booked rather than visiting solely to look around the building.
Hapjeong Station Exit 3, 760 m Away, Is a Clearer Starting Point Than Hongik University Station Exit 9
The official directions indicate Exit 9 of Hongik University Station on Line 2, Exit 3 of Hapjeong Station on Line 2, and Exit 1 of Sangsu Station on Line 6. If you are using the Seoul subway for the first time, the simplest approach is to enter the destination address, 65 Eoulmadang-ro, Mapo-gu, Seoul, in a map app and match it with the relevant station exit number.
According to Seoul tourism information, the distance from Hapjeong Station Exit 3 to the facility is 760 m. Local buses Mapo 08 and Mapo 16 and branch bus 7011 are listed, but headway information was not provided. Sangsangmadang has no dedicated parking area, so prioritizing the subway over a rental car is more practical.
Step-Free Automatic Doors and an Accessible Elevator, but Check Access to Each Floor Separately
There are no steps to the main entrance, and the main entrance has an automatic door without a level difference, allowing wheelchair access. An accessible elevator and accessible restrooms are also listed, providing basic facilities for entering the building and moving between floors.
The barrier-free tourism information lists one dedicated accessible parking space and two nearby public parking lots, while the official information explains that there is no separate parking area. Since these two sources may refer to different parking conditions, public transportation is recommended over driving. It is also advisable to inquire before making a reservation about the wheelchair route for a specific exhibition or performance venue.
How to Connect a 40-Minute Tour with a 76-Seat Screening Room on Your First Visit
The free Basic Tour, which takes approximately 40–60 minutes, is suitable for quickly understanding the building’s various floors. If you plan to include a performance, you may consider the Signature Tour, which takes approximately 60–90 minutes. If you have booked a film, do not schedule the tour immediately before the screening; prioritize the instruction to arrive at the basement level 4 lobby 13 minutes before the screening time.
The main telephone number is 02-330-6200, and the official website is https://www.sangsangmadang.com/. The address is 65 Eoulmadang-ro, Mapo-gu, Seoul (Seogyo-dong), postal code 04042, and Seogyo-dong 367-5 may be used in car navigation systems. Whether photography is prohibited, whether English information or an audio guide is available, and the current extent of access to each space cannot be confirmed from the listed information alone. If you need assistance in English, it is best to call the main number and ask specifically about the desired floor and program.
Before You Go
- Address
- 65 Eoulmadang-ro, Mapo-gu, Seoul (Seogyo-dong), postal code 04042
- Hours
- 11:00–21:00. However, operating hours may vary by space and program, so check the relevant program’s hours on the official website before visiting.
- Closed
- Vary by program; refer to the official website.
- Admission
- Varies by program. The Basic Space Tour is free; the Signature Tour costs 10,000 won per person plus exhibition and performance discounts.
- Phone
- 02-330-6200
- Official site
- https://www.sangsangmadang.com/
- Transport
- Line 2: Hongik University Station Exit 9 and Hapjeong Station Exit 3; Line 6: Sangsu Station Exit 1. Local buses Mapo 08 and Mapo 16, and branch bus 7011.
- Parking
- No dedicated parking area at Sangsangmadang. Public transportation is recommended.
- Time needed
- For space tours, approximately 40–60 minutes for the Basic Tour and 60–90 minutes for the Signature Tour. No official recommendation is available for general visits.
- Accessibility
- There are no steps to the entrance, and the main entrance has an automatic door without a level difference. An accessible elevator and accessible restrooms are available.
The information above is current as of the time of writing. Check the official information again before visiting.
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