Seoul

The Calligraphic Legacy of Iljung Kim Chung-hyun on Insadong 9-gil: Baegak Museum

Baegak Museum is an Insadong exhibition venue dedicated to calligraphy and literati painting, founded in 1983 by calligrapher Iljung Kim Chung-hyun for the education of future generations. Centered around its first- and second-floor galleries and the Iljung Calligraphy Memorial Hall, it presents weekly exhibitions that begin on Thursday and end the following Wednesday.

By the KOTourLive Editorial Team Updated: Aug 7, 2026 18 min 1,122

I’ve been here?

Your check-in helps the next traveler.

No one has checked in yet Be the first

One tap — no writing needed

Calligraphy and Literati Painting Exhibition Hall Established by Iljung Kim Chung-hyun in Insadong in 1983

Baegak Art Museum is a specialized exhibition hall for calligraphy and literati painting, established in 1983 by the calligrapher Iljung (一中) Kim Chung-hyun for the benefit of his students. The building is located at 16 Insadong 9-gil, Jongno-gu, Seoul, with the legal-dong address of 192-21, Gwanhun-dong, and postal code 03145.

Rather than a place for viewing a permanent collection like a large national or public museum, this venue is more like an exhibition space where solo and group exhibitions by calligraphy and literati-painting artists are held in succession. Tourist information materials state that after the Iljung Memorial Association was launched in 2007, the Iljung Calligraphy Memorial Hall was established inside the museum to permanently display representative works by Kim Chung-hyun.

  • Established: 1983
  • Founder: Calligrapher Iljung Kim Chung-hyun
  • Primary fields: Korean calligraphy and literati painting
  • Main telephone: 02-734-4205
백악미술관 전경입니다.
A view of Baegak Art Museum. — Photo source: bbkk.kr

Approximately 215㎡ on the First Floor and 231㎡ on the Second: Check First Whether the Entire Venue Is in Use

According to publicly available information, the exhibition rooms comprise approximately 215㎡ on the first floor and 231㎡ on the second floor. Exhibitions using both floors, known as full-venue exhibitions, are also held, so rather than leaving after seeing only one floor, check the exhibition information at the entrance and visit both floors.

Exhibitions generally run for one week, from Thursday through the following Wednesday. For example, the 2024 Geunmuk Calligraphy Association Exhibition was held throughout the venue from Thursday, September 19, through Wednesday, September 25, and the 2026 PWB Photography Exhibition was announced for Thursday, April 23, through Wednesday, April 29. Because installation and removal of works may take place around exhibition changeover days, it is safest to confirm by telephone on the day of your visit.

  • First-floor exhibition room: Approximately 215㎡
  • Second-floor exhibition room: 231㎡
  • Rental period: Thursday to the following Wednesday, one week
  • Recommended viewing time: 30–50 minutes
백악미술관 내부 전시 공간입니다.
Interior exhibition space at Baegak Art Museum. — Photo source: bbkk.kr

Visiting Hours Are 10:00–18:00; Keep Wednesday Exhibition Changeover in Mind

The basic hours listed in tourist information are 10:00–18:00 daily, with no regular closing days throughout the year. However, exhibitions follow a weekly schedule, opening on Thursday and ending on Wednesday, so visitors should consider the possibility that removal preparations may begin late on Wednesday.

No uniform admission fee has been officially confirmed. Separate price information indicates that fees vary by exhibition, with some listings showing 10,000 won. Therefore, do not assume admission is free; check the exhibition poster, the organizer’s announcement, or call the museum at 02-734-4205. The April 2026 PWB Photography Exhibition announcement specified visiting hours of 10:00–18:00.

  • Regular hours: 10:00–18:00
  • Closing days: Open year-round
  • Exhibition closing day: Usually Wednesday
  • Admission: Check for each exhibition
백악미술관 전시 공간입니다.
Exhibition space at Baegak Art Museum. — Photo source: bbkk.kr

Route from Anguk Station Exit 6 and the Insadong Bus Stop into Insadong 9-gil

By subway, the most convenient approach is from Anguk Station on Line 3, heading toward Insadong. Seoul City’s guide map marks the “Anguk Station Exit 6·Insadong” bus stop, but the actual operation of bus routes passing this stop and the stop’s location should be reconfirmed with a real-time transit app before departure.

According to local records, walk approximately 150 meters from the Bukinsamadang side of Insadong-gil toward Insadong Intersection, then enter the Insadong 9-gil alley and continue approximately 20 meters to reach Baegak Art Museum. Because the building is located inside the alley, it is easy to miss if you walk only along the main road of Insadong. Setting “16 Insadong 9-gil” as the destination on a map is the most accurate approach.

  • Nearest subway area: Anguk Station, Line 3
  • Bus stop listing: Anguk Station Exit 6·Insadong
  • Road-name address: 16 Insadong 9-gil, Jongno-gu, Seoul
  • English address: 16, Insadong 9-gil, Jongno-gu, Seoul
인사동에 위치한 백악미술관입니다.
Baegak Art Museum in Insadong. — Photo source: bbkk.kr

Gwanhun-dong 192-21, Where Insadong’s Antique Street Meets Calligraphy Exhibitions

Gwanhun-dong, where Baegak Art Museum is located, is an area with antique-art and antiquities shops, galleries, and exhibition halls lining Insadong-gil and its inner alleys. Local records also indicate that an antique-art and antiquities shop once operated on the first floor of Baegak Art Museum, showing that the building was connected to Insadong’s traditional art distribution and exhibition environment.

Kim Chung-hyun is regarded as a leading figure in modern and contemporary Korean calligraphy. Baegak Art Museum accommodates both the Iljung Calligraphy Memorial Hall, which honors his calligraphic legacy, and rental exhibitions by contemporary artists. Accordingly, visitors should look beyond the works in a single exhibition and compare how Korean and classical-Chinese calligraphy and literati painting carry traditional calligraphic methods into today’s exhibition formats.

  • Lot-number address: 192-21, Gwanhun-dong, Jongno-gu, Seoul
  • Building name: Baegak Art Museum
  • Permanent-style space: Iljung Calligraphy Memorial Hall
  • Main exhibition formats: Solo, group, and rental exhibitions

Even Though Parking Is Listed as Available, Public Transportation Is More Practical on Insadong 9-gil

Tourist information lists parking as “available.” However, Insadong 9-gil is an alley crowded with pedestrians and shops, so the availability of space, fees, and permitted entry times cannot be confirmed separately in advance. If arriving by car, it is better to call 02-734-4205 before departure to ask about parking availability and conditions of use.

Reliable, up-to-date information about entrances, elevators, or accessible restrooms for wheelchair and stroller users could not be confirmed. Because the route includes moving between the first- and second-floor exhibition rooms, visitors who have difficulty using stairs should call ahead to check accessible facilities. Past local introductions mentioned Japanese and Chinese guidebooks and interpreters, but it has not been confirmed whether these are currently available on a regular basis.

  • Parking: Listed as available; calling to confirm on-site conditions is recommended
  • Wheelchair and stroller access: Up-to-date facility information unavailable
  • Foreign-language information: Regular current availability unconfirmed
  • Inquiries: 02-734-4205
백악미술관이 있는 인사동 골목의 모습입니다.
An alley in Insadong where Baegak Art Museum is located. — Photo source: daumcdn.net

A 60–90-Minute Insadong Itinerary That Goes Beyond One Exhibition

Allow approximately 30–50 minutes to visit Baegak Art Museum itself, depending on the exhibition’s size. If the entire venue is in use, around 50 minutes is appropriate, including time to move between the first and second floors and read the work titles, artist biographies, and exhibition introduction.

Afterward, connecting Bukinsamadang, antique shops, and galleries along Insadong-gil creates a 60–90-minute walking route. However, Baegak Art Museum is an exhibition venue rather than a performance hall or interactive museum, and visitor satisfaction can vary greatly depending on the exhibition content. Visitors with little interest in calligraphy or literati painting should first check the artists and genres featured in the day’s exhibition and visit when they match their interests.

  • Museum only: Approximately 30–50 minutes
  • Combined with Insadong’s alleys: Approximately 60–90 minutes
  • Items to check in advance: Exhibition name for the day, whether the entire venue is in use, and admission conditions
  • Official website: https://www.baegak.co.kr
백악미술관 건물의 전시 관련 모습입니다.
An exhibition-related view of the Baegak Art Museum building. — Photo source: daumcdn.net

Before You Go

Address
16 Insadong 9-gil, Jongno-gu, Seoul (Gwanhun-dong)
Hours
10:00–18:00
Closed
Open year-round
Admission
Check for each exhibition
Phone
02-734-4205
Official site
http://www.baegak.co.kr
Transport
Accessible via the Line 3 Anguk Station area and the “Anguk Station Exit 6·Insadong” bus stop. From Insadong-gil, enter Insadong 9-gil and continue approximately 20 meters.
Parking
Listed as available. Confirm fees, space, and conditions of use by telephone.
Time needed
30–50 minutes
Accessibility
Up-to-date information about wheelchair and stroller facilities is unavailable. Calling before visiting is recommended. Current availability of foreign-language information also needs to be confirmed.

The information above is current as of the time of writing. Check the official information again before visiting.

Baegak Museum Iljung Kim Chung-hyun Korean calligraphy literati painting Insadong exhibitions Iljung Calligraphy Memorial Hall
Be the first to plan a visit
Places
This Place
Baekak Museum of Art
서울특별시 종로구 인사동9길 16

Nearby Attractions 5

  • Baeksasil Valley 1
    Baeksasil Valley
    Nature conservation area
  • Baekakjeong 2
    Baekakjeong
    Observatory
  • 3
    Baekakgokseong
    Historic site
  • 4
    Butgo Garden
    Tourist attraction
  • Pureun Arboretum 5
    Pureun Arboretum
    Arboretum

Food & Dining 1

  • Jangsu Haneulso Insa-dong 6
    Jangsu Haneulso Insa-dong
    Korean BBQ