2026 Gyeongbuk Apple Promotion Event

The 2026 Gyeongbuk Apple Promotion Event will be held at Seoul Plaza from November 2 to 4, 2026, and admission is free. The event address is 12 Eulji-ro, Jung-gu, Seoul, City Hall Plaza Underground Shopping Center. Whether advance reservations are required has not yet been announced. Unlike the special sale of 800 boxes per city and county reported in 2019 materials, the 2026 event will focus on premium halls featuring 14 major apple-producing regions and a royal auction show.

From 800 Boxes in 2019 to Premium Halls Featuring 14 Producing Regions in 2026

The 2019 event was held at Seoul Plaza from November 5 to 7, with a limited sale of 800 boxes of apples per city and county.

In 2019, the special-sale price was 5,000 won per 2.5 kg box, but for 2026 only free admission has been confirmed, and on-site purchase prices cannot be determined from this information alone. In 2019, the event was jointly hosted by Gyeongsangbuk-do and the council of mayors and county heads from 15 cities and counties in the major apple-producing areas. In 2026, representative apples and varieties from 14 major apple-producing areas in Gyeongsangbuk-do will be introduced in the premium halls.

The 2026 slogan is “The Most Brilliant Harvest Chosen by the Autumn Kingdom: Gyeongbuk Apples,” and the event theme is a royal garden from a fairy tale. Regional promotional and sales booths, tasting and sampling areas, and photo zones will be operated together, presenting a different exhibition format from the city- and county-specific promotion and special sales held in 2019.

The 2019 opening ceremony was held from 2:00 p.m. to 3:30 p.m. on November 5, with a pre-ceremony performance from 1:30 p.m. to 2:00 p.m. and a performance scheduled from 2:50 p.m. to 3:00 p.m.; approximately 1,000 people were expected to attend. In 2026, the official opening ceremony, commemorative performance, and opening celebration concert are scheduled for November 3, but the exact times have not yet been announced.

The 2026 Route at Seoul Plaza Must Be Planned Starting with the Address

The road-name address of the Seoul Plaza event venue is 12 Eulji-ro, Jung-gu, Seoul, City Hall Plaza Underground Shopping Center. Whether traffic controls and temporary shuttle services will operate in 2026 has not been announced, so travel times from stations or terminals to the venue and transfer routes cannot currently be confirmed.

The daily closing times, admission cutoff, and parking location and fees for 2026 have not been announced either. Since there is no basis for calculating connections with the last trains, it is safest to plan on the assumption that a same-day trip is not feasible based on the currently available information, and to readjust your return trip after operating hours are announced.

Royal Auction Show and Premium Halls from 14 Producing Regions on November 3

At the 2026 event venue, visitors can see a premium hall featuring representative apples and varieties from 14 major apple-producing areas in Gyeongsangbuk-do, as well as regional promotional and sales booths, tasting and sampling areas, and photo zones.

The Gyeongbuk Apple Royal Auction Show and youth busking and cultural performances will be held. The K-Office Worker Escape from Everyday Life Apple Time, children’s drawing activity, recreation, and on-site purchasing are also included among the consumer participation programs.

The official opening ceremony, commemorative performance, and opening celebration concert are scheduled for November 3. The times and reservation or participation procedures for each stage have not been announced, so a schedule tailored to a specific performance cannot yet be made.

Although tasting, sampling, and on-site purchasing are included, on-site prices and whether card or cash payments will be accepted cannot be determined from this information alone. Since the availability of English signs, leaflets, and interpretation has not been confirmed, it is more practical to prioritize activities that can be enjoyed without verbal explanations, such as sampling and photo zones, rather than the royal auction show and recreation, which require listening to explanations.

2025 Photos and 2026 Operating Conditions Should Be Considered Separately

All photos in this article show scenes related to the 2025 event, so they do not show the 2026 royal-garden layout, number of sales stands, or photo-zone locations. This year’s daily operating hours and admission cutoff, rainy-weather operation and cancellation rules, organizers, and inquiry telephone number have not been announced.

Travelers who need English information and wheelchair or stroller accessibility details, as well as those who need to avoid returning late, may find it difficult to finalize their itinerary based on the current information alone. Since cleanliness and safety-management procedures have not been announced either, confirm the final operating conditions in the official notice before visiting and then choose your date.

• Can I still buy the 5,000-won apples from 2019 in 2026? — In 2019, 2.5 kg boxes were available through a special sale for 5,000 won, but the 2026 on-site purchase price cannot be determined from this information alone.
• What can I see if I go on November 3? — The official opening ceremony, commemorative performance, and opening celebration concert are scheduled. The exact times have not been announced.
• Can I taste the apples and buy them right away? — Tasting, sampling, on-site purchasing, and regional promotional and sales booths are scheduled for 2026. Payment methods and prices cannot be determined from this information alone.
• Can I plan a same-day visit to Seoul Plaza? — There is no information with which to calculate the closing time and last-train connections, so the current plan should assume that a same-day trip is not feasible.