Sogilbyeolha, Where You Can Meet Jeju Local Brands at the House from Hyori's Homestay

The background behind the opening of the house from ‘Hyori’s Bed and Breakfast’ as Sogilbyeolha on January 13, 2022

Sogilbyeolha is a place that rebuilt the old ‘Hyori’s Bed and Breakfast’ filming space in Sogil-ri, Aewol-eup, Jeju City, into a local Jeju brand curated shop. It opened on January 13, 2022, and is currently operated as a store that curates and introduces products made from Jeju resources and by creators based in Jeju.

Rather than leaving only the memory of a broadcast filming location, this space chose a direction that shows the products and making stories of local creators. According to an interview, the main house is divided into ‘Sogil’ and the annex into ‘Byeolha’; the existing dining table was kept on the first floor of the main house, and a display stand made from recycled furniture was installed on the second floor.

The name combines ‘Sogil’ from Sogil-ri and the native Korean word ‘Byeolha’

‘Sogil’ is the place name of this neighborhood, and the introduction materials give it the meanings of summoning (召) and auspicious (吉). It is interpreted as meaning to invite good energy from the road where cattle once passed, and the reason the store is located on an inner village road in Sogil-ri rather than on the Aewol coast is directly connected to this place name.

‘Byeolha’ is explained as meaning “become someone who shines brightly like a star.” Sogilbyeolha connects this name with its operation direction as a space that creates opportunities for local Jeju brands to shine, and mainly presents creator products that interpret Jeju’s nature, materials, and way of life.

Open 12:00 to 17:00: the gate opens at 11:55 and admission is 6,000 KRW

According to the official guide and the latest store information, operating hours are daily from 12:00 to 17:00, and Wednesday is listed as an irregular closing day. The address is 34-37 Sogilnam-gil, Aewol-eup, Jeju-si, Jeju Special Self-Governing Province, and the contact numbers for visits are 070-8691-3437 or 0507-1430-4838.

Recent visit information states that the usage fee is 6,000 KRW per person, including one drink and snacks. Since there are confirmed cases where the gate opens from 11:55, it is better to aim for around 11:55 rather than arriving too early in the morning and waiting by the roadside. If you allow 60 to 90 minutes from entry through viewing the curated shop and using the annex drink area, the visit should be comfortable.

• Operating hours: 12:00 to 17:00
• Admission: 6,000 KRW per person, including one drink and snacks
• Gate opening: case noted at 11:55
• Recommended stay: 60 to 90 minutes

1,000 KRW coupon for advance reservations and on-site visits: how to use a limited-capacity space

Sogilbyeolha is guided as offering a 1,000 KRW coupon per person for advance visit reservations. The official linked page says that on-site visits are also possible if reservations are difficult, but because the number of people admitted may be limited, advance reservations are advantageous for trips with fixed dates.

Reviews show operating cases where entry is made within the same day’s 12:00 to 17:00 hours even when a reservation time slot is selected. However, since this may change depending on the store’s operating method, it is best to check both the date-specific session and closure notices on the reservation page before departing. Inside the store, one described method is to choose a product number and then request purchase at the counter.

Vehicle access to 34-37 Sogilnam-gil: a narrow village road and parking inside the gate

Sogilbyeolha is located deep inside Sogil-ri, Aewol-eup, away from central Jeju City, so rental car access is the most practical option. On the navigation system, you can enter ‘Sogilbyeolha’ or ‘34-37 Sogilnam-gil, Aewol-eup, Jeju-si,’ and reviews repeatedly note that the road just before the destination is a narrow village lane barely wide enough for cars traveling in both directions to meet.

Parking is guided as being available inside the gate, and free parking is also indicated. Since the route from the entrance to the building requires walking along the courtyard and garden, it is convenient to bring out only the items you need before taking out your umbrella, camera, or stroller from the car. On rainy or windy days, it is worth factoring in that there is an outdoor walking section.

• Address: 34-37 Sogilnam-gil, Aewol-eup, Jeju-si, Jeju Special Self-Governing Province
• Parking: guidance to use the parking area inside the gate, with free parking indicated
• Approach road: narrow village lane where yielding is needed when passing
• Visiting without a car: no reliable fixed guidance for walking from the nearby stop was found.

Main house ‘Sogil’ second floor and annex ‘Byeolha’: the order for viewing it as a curated shop rather than a TV set

On the first floor of the main house, you can see local Jeju brand products together with traces of the original residential space, and the second floor is used as an exhibition and product space. Since it is explained that the former shower room and toilet were converted into a fitting room and an exhibition space for Jeju artists respectively, it is easier to understand it as a case of changing the structure of a house into new functions rather than a place that recreates broadcast scenes.

The annex is mentioned as a former music studio space, and in recent reviews it is introduced as a café or a space where drinks are received. Rather than receiving the included drink right away, it feels more natural to first tour the main house and then move to the annex. Products are introduced as Jeju-based brand items such as clothing, stationery, household goods, and pet supplies.

Three easy-to-miss things about pets, photography, and indoor movement

Pets are allowed, and reviews mention on-site rules such as carrying pets indoors and using a leash outdoors. There is also a no-smoking notice for the entire space, so you should not think of the garden or parking area as smoking areas.

There are reviews stating that photography is allowed, but since the curated shop is an actual retail space, it is safer to follow staff guidance when handling products or taking pictures. Official detailed information about wheelchair and stroller access, or foreign language support services, could not be confirmed. There are stairs to the second floor of the main house and an outdoor garden path, so visitors who have difficulty with stairs should inquire with the store before departure.

• Pets: allowed, with cases of leashed outdoor access and carrying indoors
• Smoking: no-smoking guidance for the entire space
• Photography: reviews indicate it is allowed
• Accessibility: stairs to the second floor and an outdoor garden path are present