BIGBANG Rises, New Song Hits No. 1 → Old Songs Climb the Charts Again… “The Name Moves the Charts”

[Lee Today / Reporter Jang Yu-jin]

(Photo provided by Melon)

The influence of BIGBANG, who have made their comeback to mark their 20th anniversary since debut, is formidable.

Melon, Kakao Entertainment's music platform, released on the 1st its analysis of BIGBANG, who made a spectacular comeback for their 20th anniversary, through Data Lab, its music big-data analysis content.

“BiiiG,” the new song by the complete BIGBANG lineup unveiled after approximately four years and four months, is a high-energy hip-hop track highlighted by a highly addictive hook over a grand beat, with G-Dragon participating in writing and composing the song. Immediately after its release, it rose to No. 1 on both Melon's Top 100 and daily charts, where it remains to this day. BIGBANG, which is conducting a large-scale promotion celebrating its 20th anniversary, also delivered welcome news to fans on the day of the new song's release through “Melon Spotlight,” via the Melon app and the outdoor screen at K-POP LIVE at Samseong Station in Seoul.

At the same time as their comeback, BIGBANG also brought attention by sending hit songs released more than 20 years ago surging back up the charts. In particular, “Haru Haru,” “Still Life,” and “Lies,” included in the setlist of the concert “BIGBANG 2026-2027 WORLD TOUR [ XX : COSMOS ] IN GOYANG with Coupang Play,” held from the 21st to the 23rd of last month, showed especially notable advances. The interpretation is that streaming by fans reviewing “BIGBANG's 20th anniversary” ahead of the concert, along with streaming by fans seeking to continue the concert's afterglow, fueled the acceleration of the songs' resurgence.

The song that received the hottest response was found to be “Haru Haru,” released in 2008. Having remained at an average position of No. 224 on the July daily chart, the song rose sharply beginning on the 20th of last month, the day before the concert, entering the Top 100 at No. 91 on the 23rd and climbing as high as No. 67 on the 24th. As one of BIGBANG's signature songs that once again evoked nostalgia among the public, its streaming increased by as much as 298% after the concert compared with its July average. “Still Life,” released in 2022 and used as the grand finale at the performance on the 21st, entered the August 23 Top 100 at No. 95 after ranking No. 231 on average in July, then rose to No. 86 on the 24th. “Lies,” released in 2007, also entered at No. 100 on the same day and ranked No. 90 on the 24th.

When all of BIGBANG's song streams on Melon were combined, the group recorded 333% higher streaming in August than the July average. Melon noted, “This can be interpreted as not the power of a single new song, but the name BIGBANG itself moving the charts.”

In particular, BIGBANG also ranked No. 1 for two consecutive weeks on the Global K-Chart for the third and fourth weeks of August, jointly operated by Melon, Tencent Music, and LINE MUSIC, proving explosive global interest in BIGBANG's comeback not only in Korea but also in China, Japan, and elsewhere.

Meanwhile, Melon Data Lab is content that analyzes and records the achievements and results of domestic and international artists. The full details of this Data Lab report can be found in “Magazine” within the Melon app.

[Lee Today / Reporter Jang Yu-jin ([email protected])]