Korea Grand Festival

The Korea Grand Festival will take place from October 29 to November 15, 2026, and admission is free. The event areas include nationwide online and offline distribution platforms, local commercial districts, and neighborhood markets. The opening event will be held on an outdoor special stage behind Jungang Line 1942 Andong Station at 684 Gyeongdong-ro, Andong-si, Gyeongsangbuk-do. The entire event is free, but the October 31 Win-Win Concert requires proof of Interpark ticket purchase. As 2026 is the first nationwide consumer festival of its kind, with no previous edition for comparison, its key feature is the combination of the Andong opening event and nationwide distribution platforms.

The 2026 Korea Grand Festival brings together seven discount programs

The 2026 event integrates Korea Sale Festa, the Accommodation Discount Festa, Donghaeng Festival, agricultural and livestock product discount events, seafood discount events, a Korea Post shopping promotion, and Korea Duty-Free Festa. Rather than dispersing consumption-promotion policies, including gift certificates and coupons, across separate events run by different ministries, this edition brings them together as a single nationwide event.

Government ministries, local governments, the distribution industry, traditional markets, small and medium-sized enterprises, and small business owners will participate together. Therefore, this is not an event limited to visiting the outdoor stage in Andong; instead, shopping, food, traditional markets, local tourism, and travel content are distributed across nationwide platforms and local commercial districts. There is no data available for comparison with the location, fees, or scale of a previous edition, as the 2026 event is the first edition.

The opening ceremony begins at 5 p.m. on October 31 behind Andong Station

The 2026 opening event will operate from 11 a.m. to 7:30 p.m. on October 31, 2026, and the opening ceremony will begin at 5 p.m. The Win-Win Concert will be held from 5:40 p.m. to 7:30 p.m. on the outdoor special stage behind Jungang Line 1942 Andong Station, so visitors should plan their arrival based on the opening ceremony and concert schedules if they want to see the performance.

The event address is 684 Gyeongdong-ro, Andong-si, Gyeongsangbuk-do (Unheung-dong). Information published for 2026 does not include travel times from Seoul or other major cities to Andong, bus routes and walking directions to the site, temporary shuttle services, or parking locations. Although the event ends at 7:30 p.m., no last-train or last-bus information is available. Therefore, based on the current plan, it is safer to arrange an overnight stay in Andong rather than a day trip.

Special sales for small business owners and a 20,000-won Andong Love Gift Certificate are key features

The Andong opening event will feature a special sales exhibition for products from small business owners, a Donghaeng Products exhibition hall, and a policy promotion hall. Side events will include live commerce, consumer events, and a consumer experience zone, allowing visitors to divide their schedule between viewing products in person and watching stage programs.

For the Win-Win Concert, visitors who provide proof of Interpark ticket purchase will receive an admission ticket and a 20,000-won Andong Love Gift Certificate on site. Although food, shopping, and traditional-market content are included within the event scope, operating hours and discount rates for each participating nationwide platform, as well as coupon conditions, have not yet been announced. It has also not been confirmed whether English guidance, interpretation, or a multilingual app will be available.

Four points still need to be checked after the October 23, 2026 update

The Korea Tourism Organization information was last updated on October 23, 2026, and the program may change depending on conditions at the venue. The publicly available event information does not specify wet-weather operations, cancellation or refund policies, parking locations and fees, wheelchair and stroller accessibility, or cleanliness and safety management standards.

Travelers who require English guidance or need to move around with a stroller or wheelchair may find it difficult to plan using the current information alone. The structure of operating nationwide platforms alongside an outdoor opening event may not suit travelers who want to quietly watch an event in one location. Travelers who cannot return late must arrange transportation separately after the 7:30 p.m. closing time. The contact information and operating hours for inquiries about registration and revisions to the Korea Tourism Organization festival information have not been confirmed. Before visiting, check the official page again for the latest operating details of the Andong opening event, the Interpark ticket-purchase verification requirements, and the discount and coupon conditions for each participating platform.

• What do I need to prepare to enter the Win-Win Concert? — Proof of Interpark ticket purchase is required, and verified ticket purchasers will receive a concert admission ticket and a 20,000-won Andong Love Gift Certificate on site.
• What booths can I see at the opening event? — A special sales exhibition for products from small business owners, a Donghaeng Products exhibition hall, and a policy promotion hall will operate, along with live commerce and a consumer experience zone.
• Are there participating locations besides the Andong venue? — The event areas include nationwide online and offline distribution platforms, local commercial districts, and neighborhood markets.
• How do the opening ceremony and Win-Win Concert times differ? — The opening ceremony starts at 5 p.m., while the Win-Win Concert runs from 5:40 p.m. to 7:30 p.m.