Ulsan Sinjeong Market, an Urban Market Walk Through the Gukbap Alley and 10 Sections
Located near Ulsan City Hall, Sinjeong Market is a traditional market formed in the early 1970s. It features shops selling agricultural, livestock, and seafood products, along with a kalguksu street and gukbap alley that have continued for over 30 years. The market is accessible by bus from KTX Ulsan Station and offers alleys divided into Sections 1 through 10, as well as convenient customer facilities.
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A market with 383 shops established alongside Ulsan City Hall in early 1970
Sinjeong Market is a traditional market in Sinjeong-dong, Nam-gu, Ulsan. It began in a two-story commercial building along with the construction of Ulsan City Hall, and a commercial district formed around it. The market is described as having been established in early 1970. Its central urban location near City Hall has helped it retain its importance as a market to this day.
An official guide from Nam-gu Office, Ulsan, lists approximately 383 shops. In Ulsan Metropolitan City’s urban landscape records, Sinjeong Market is classified as a market documentation site, and a separate photographic record page includes an entry titled “Sinjeong Market 1.”
Multiple market entrances starting at 7, Wolpyeong-ro 47beon-gil
The representative address is the area around 7, Wolpyeong-ro 47beon-gil, Nam-gu, Ulsan Metropolitan City, near Sinjeong Underground Passage. The market is not a tourist facility entered through a single gate but a commercial alley with multiple entrances, so when searching for a specific building on a map, it is safer to enter the shop address as well.
The alleys inside the market are Informationed as Zones 1 through 10. POS kiosks showing the current location and shop locations are installed, allowing first-time travelers to find their destinations using the zone numbers. A customer rest area and other visitor amenities are also available.
Take bus 5001 from KTX Ulsan Station to the City Hall stop
If departing from KTX Ulsan Station, one suggested option is to take express bus 5001 and get off at the City Hall stop. The market is in the city center near Ulsan City Hall, and the official guide explains that it is about 500 m on the right after traveling from Taehwa Rotary toward City Hall.
Routes Informationed at the stop in front of Sinjeong Market include 106, 107, 127, 317, 327, 337, 411, 412, 413, 704, 708, 712, 714, 718, and 1127. Although there are many routes, stopping locations may differ by direction, so on the bus it is advisable to enter “in front of Sinjeong Market” or a stop toward City Hall as the destination.
How to use the market with Informationed hours of 09:00–23:00 and no admission fee
It is Informationed as open daily from 09:00 to 23:00, but business hours may vary by shop.
No official admission fee for entering Sinjeong Market itself has been Confirmationed. Therefore, unlike a museum, visitors do not need to buy a ticket at a ticket office; the cost of purchased goods and food is paid separately at each shop. No public information was found regarding photography restrictions, cash-only policies, or the availability of English Information or audio guides.
What to eat in Kalguksu Street and the pork-gukbap alley
Sinjeong Market is Introductioned as having a kalguksu street and a gukbap alley with histories of more than 30 years. In addition to kalguksu and dwaeji-gukbap, there is also a boribap alley. For travelers looking for a place to eat inside the market, the signs for “gukbap” and “kalguksu” are the most practical landmarks.
Shop categories include agricultural, livestock, and fishery products; general Korean food; bakeries; butcher shops; and snack shops. Woori Livestock Value Shop is at 36, Bongwol-ro 102beon-gil; Bunshik Jeongppang is at 34; and Sinjeong Market Old-Fashioned Castella is at 28. Gyeongju Kalguksu is listed at 5, Wolpyeong-ro 37beon-gil, while Suni Halmae Nakji is at 3, Jungang-ro 241beon-gil. Food for ancestral rites and wedding trousseau gifts are also Introductioned as major market products.
How to rest in the 2021 two-story above-ground customer amenities
As part of a traditional market modernization project, customer amenities were built in 2021 as a two-story above-ground facility. The first floor has a cultural plaza, customer lounge, and storage room, where visitors can take a short break or organize items purchased while using the market.
The customer center contains a seminar room and nursing room. The seminar room is equipped with desks, chairs, a beam projector, an air purifier, and air conditioning. The nursing room has a single-person sofa, water purifier, microwave, and washbasin. The customer amenities also include Haedeul Madang Café, operated mainly by the merchants’ association; as of a 2023 introduction, coffee was priced at 2,000 won.
Preparing for parking and payment at the 42-space public parking lot in front of Sinjeong Market
Visitors arriving by car can use the on-street public parking lot in front of Sinjeong Market. Materials from Nam-gu Office, Ulsan, list the location as the area around 633 Sinjeong-dong, with 42 spaces, hours of 09:00–21:00, and opening on Saturdays, Sundays, and public holidays. Other public Information lists the location of Sinjeong Market Public Parking Lot as 632-1 Sinjeong-dong, Nam-gu, Ulsan.
The Informationed basic fee is 500 won, and the reservation inquiry number is 052-226-0943. Depending on the source, the parking lot is also listed as having 43 spaces, so visitors should follow the signs on site regarding the actual available space. No separate reservation method is specified. The provider is Ulsan Nam-gu Urban Management Corporation.
Why you should know about level differences and amenities before visiting
The Korea Tourism Organization’s barrier-free travel information indicates a level difference at the main entrance of Sinjeong Market. It states that there is no accessible restroom, elevator for persons with disabilities, or designated accessible parking space, so wheelchair users are advised to plan their route in advance with a companion for safety.
The availability of a nursing room differs depending on the Information source and requires confirmation. Since the two guides conflict, visitors should Confirmation whether it is actually available at the customer amenities. Sinjeong Commercial Market Merchants’ Association: 052-274-7388 / Sinjeong Market Merchants’ Association Co., Ltd.: 052-272-2085, updated 2026-01-19
Before You Go
- Address
- Area around 7, Wolpyeong-ro 47beon-gil, Nam-gu, Ulsan Metropolitan City (near Sinjeong Underground Passage)
- Hours
- Informationed as open daily from 09:00 to 23:00, but business hours may vary by shop
- Closed
- Informationed as having no regular closing day for the market as a whole, but closing days may vary by shop
- Phone
- Sinjeong Commercial Market Merchants’ Association: 052-274-7388 / Sinjeong Market Merchants’ Association Co., Ltd.: 052-272-2085
- Official site
- https://www.ulsannamgu.go.kr/fieldInfo/traditionalMarket02.jsp
- Transport
- Stop in front of Sinjeong Market: routes 106, 107, 127, 317, 327, 337, 411, 412, 413, 704, 708, 712, 714, 718, and 1127
- Parking
- On-street public parking lot in front of Sinjeong Market: 42 spaces, 09:00–21:00, open Saturdays, Sundays, and public holidays. Materials for Sinjeong Market Public Parking Lot list a basic fee of 500 won.
- Accessibility
- Main entrance has a level difference; Informationed as having no accessible restroom, elevator for persons with disabilities, or designated accessible parking space
The information above is based on the time of writing. Check the official Information again before visiting.
Places
Nearby Attractions 3
-
1
Taehwagang National GardenAn urban garden where you can stroll through bamboo groves and themed gardens while enjoying the riverside ecosystem. -
2
Ulsan Grand ParkA large urban ecological park where you can enjoy walking trails, a zoo, and hands-on activity facilities. -
3
Seonam Lake ParkA waterfront park where you can relax while strolling along the lakeside trail and through seasonal flower gardens.
Food & Dining 2
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4
Miryang GukbapA gukbap restaurant serving pork gukbap, ox-head gukbap, and boiled pork slices. -
5
Sandong ManduA restaurant serving Chinese cuisine, including fried and steamed dumplings, jajangmyeon, and more.
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