[S TOK] From 'BORN PINK' to 'Personal Empire'... Blackpink's Unrivaled Influence Proven

[Star Daily News = Jo Suhyeon, reporter] BLACKPINK is rewriting the history of K-pop as it celebrates its 10th debut anniversary.

Over the past 10 years, through a 'separate but together' strategy, the group has maximized the brand value of each member while once again proving the overwhelming power of the full group, cementing its status as a global icon. With that in mind, we have prepared a look at BLACKPINK's yesterday, today, and tomorrow.

"Being pretty is not everything"... the harmony of 'black' and 'pink' that captivated the world

Debuting on August 8, 2016, BLACKPINK changed the landscape of K-pop the moment they appeared. With YG Entertainment's powerful hip-hop base combined with the members' sophisticated image, they reached the peak of 'girl crush,' earning admiration from female fans. Rising to the top without an unknown period, they entered the center of the global pop market in 2019 by presenting a Coachella headliner-level stage as the first K-pop girl group in Korea.

Records prove the 'YouTube Queen' and 'Billboard takeover'

With every song they release, such as 'DDU-DU DDU-DU,' 'Kill This Love,' 'How You Like That,' and 'Pink Venom,' they easily surpass 1 billion views on YouTube, earning the nickname 'billion-view machine.' In addition, the 'BORN PINK' world tour, held from 2022 to 2023, drew about 1.8 million spectators and set the largest revenue record in the history of K-pop girl groups. Along with that, 2025 marked their 9th debut anniversary, and even the mere hint of a full-group comeback stirred stock markets and social media around the world. BLACKPINK's world tour is not just a concert; it is a mecca of festivals that makes fans worldwide wait, go wild, and get excited.

The era of 'four colors, four global ambassadors' and individual labels

Starting in 2024, all members established independent labels for their solo activities, further diversifying their influence. The members' personal labels and their major influence as of 2026 are as follows.

Jennie OA (ODD ATELIER) Entered the upper ranks of the Billboard charts at the same time as her solo album release. She is active as Chanel's eternal muse and a fashion trendsetter.

Lisa LLOUD Aggressive moves in the global pop market. Strengthening her position as a 'global pop star' through interactions with the LVMH family and moves into Hollywood.

Jisoo BLISSOO Expanding her career as an actress. Moving between dramas and films, she is active as the 'face of K-content' and a key ambassador driving Dior's sales.

Rosé The Black Label Continues collaborations with global artists with her uniquely distinctive tone. Exuding a chic aura as the global face of Saint Laurent.

An ongoing narrative: the 'DEADLINE' world tour and beyond

The world tour that began in July 2025 at Goyang Sports Complex in Korea continues to thrill fans around the world through 2026.

By selling out world-class venues such as Seoul World Cup Stadium, Tokyo Dome, and London's Wembley Stadium, they are carrying out the largest-scale tour among K-pop female artists.

Beyond pop stars, into a 'cultural phenomenon'

BLACKPINK's influence cannot be explained by numbers alone. All four members are the only group in the world to serve as global ambassadors for world-famous luxury brands, and everything they wear, eat, and say becomes a trend among MZ Generation consumers worldwide. In particular, as of 2026, they are presenting junior girl groups with the most complete guideline on how to build an individual brand while maintaining the identity of the team.