"Reverse": The CEO Representative of Lisenn(e) was formerly a singer…A Berkeley graduate, born in 1990—"Unexpected twist" (Jeonchamsi) [Jeonil Yawhawa]

(Xports News reporter Jung Min-kyung) It was revealed that the 1990-born young CEO of the agency representing the group Rescene is a Berklee College of Music alum.

In episode 406 of MBC's variety program 'Omniscient Interfering View,' which aired on the 11th, Rescene's homecoming to Geoje was depicted. Rescene overcame the hardships of its early days after debut and, by gaining attention at a small and medium-sized agency, became the protagonist of what is called a 'miracle of a small agency idol.'

Manager Kim Hye-su, who appeared on the program, said, "The CEO and I met as upperclassman and underclassman at Berklee College of Music." Lee Ju-heon, CEO of Rescene's agency The Muse Entertainment, is a former member of the vocal group Highbrow and is a young CEO born in 1990.

She explained that because it was a small company started by three people, including the CEO, they pooled their money together and established the corporation with 10 million won. She added that the CEO also directly drove the vehicle to attend schedules.

Manager Kim recalled, "Because they were people with no entertainment industry experience, when we went to our first music show, we didn't even know how to wear in-ear monitors, so we asked another artist's manager for help."

They promoted relentlessly at music shows, but the results were poor, so she said they managed to book only one music show after debut.

Manager Kim said, "The CEO and the head of the division printed out hundreds of profile sheets and personally handed them out to each broadcaster to promote us. The CEO even wrote handwritten letters personally." In addition, they put in a lot of effort, such as preparing a heartfelt cake and delivering it to the music show staff.

Of course, after many twists and turns and finally achieving a reverse chart ascent, the situation is now very different. Manager Kim boasted, "We used to make hundreds of calls to the channels we originally wanted to appear on, but these days, thankfully, many people contact us first. We have over 100 advertising inquiries."

Thanks to the reverse chart ascent, Rescene moved to a new, comfortable dorm instead of the poor former dorm with just one bathroom.

The new dorm Rescene encountered for the first time was surprising, as it came with a spacious living room and kitchen, a total of three bathrooms, two rooms for two people each, and even a private room for leader Woni. Rescene, touring the dorm, kept exclaiming in admiration.

Photo = MBC

Reporter Jung Min-kyung [email protected]