'Kimbu-jang' Breaks Through 20%, SBS Smiles and Cries.. Will There Be a 'Season 2' Due to the Regret of a 10-Episode Run [Oh! Ssen Issue]
[OSEN=Reporter Min Kyung-hoon] On the afternoon of the 25th, a production press conference for SBS's new Friday-Saturday drama 'Kim Bu-jang' was held at SBS Hall in the SBS Broadcasting Center in Mok-dong, Yangcheon-gu, Seoul. 'Kim Bu-jang,' which premieres on the 26th, is a revenge action drama about the most ordinary father in the world becoming the most dangerous man in the world to fight and reclaim his one and only daughter. It is drawing attention for its star-studded cast, including So Ji-sub, Chae Dae-hun, Yoon Kyung-ho, Son Na-eun, and Kim Sung-kyu. Actors Chae Dae-hun, So Ji-sub, and Yoon Kyung-ho are posing. 2026.06.25 / [email protected][OSEN=Reporter Kim Chae-yeon] So Ji-sub's first SBS comeback in 13 years, 'Kim Bu-jang,' is gaining momentum by surpassing a 20% viewership rating in just four episodes, but SBS is not smiling only with joy. That is because only three weeks remain until the end of the broadcast for 'Kim Bu-jang.'According to Nielsen Korea, a ratings research company, on the 5th, SBS's 'Kim Bu-jang,' broadcast on the 4th, recorded a nationwide viewership rating of 21.6% and 21.3% in the Seoul metropolitan area.
'Kim Bu-jang' is a father-universe revenge action drama about an 'ordinary in the world' father who becomes the 'most dangerous in the world' to fight and reclaim his only daughter. It drew attention as So Ji-sub's return to SBS for the first time in 13 years since 'The Master's Sun.'
The meeting between So Ji-sub and SBS is special. So Ji-sub also explained his long-standing connection, saying, "I made my debut in 1996 with an SBS drama called 'Model,' and after that I did many projects. In fact, I first played the lead role at SBS."
So Ji-sub said, "After that, my batting average has been pretty good, so I'm also looking forward to this 'Kim Bu-jang.' It's like my hometown, so I feel comfortable and filmed without any inconvenience." In fact, So Ji-sub has boasted a strong track record in SBS works such as 'All In,' 'Cain and Abel,' and 'The Master's Sun.'
Proving those words, 'Kim Bu-jang' recorded 9.5% nationwide and 9.8% in the Seoul metropolitan area from its first episode, broke its own highest rating every episode, and surpassed the magical 20% viewership mark in just four episodes.
For SBS, after the success of 'A Wonderful New World,' 'Kim Bu-jang' also becoming a hit leaves them with no choice but to laugh. However, behind the laughter comes a sigh as well. That is because 'Kim Bu-jang' is a 10-episode drama that ends on the 25th. Even among industry insiders, reactions such as "It's a pity the drama is so short even though it's doing well" are being heard.
[OSEN=Reporter Min Kyung-hoon] On the afternoon of the 25th, a production press conference for SBS's new Friday-Saturday drama 'Kim Bu-jang' was held at SBS Hall in the SBS Broadcasting Center in Mok-dong, Yangcheon-gu, Seoul. 'Kim Bu-jang,' which premieres on the 26th, is a revenge action drama about the most ordinary father in the world becoming the most dangerous man in the world to fight and reclaim his one and only daughter. It is drawing attention for its star-studded cast, including So Ji-sub, Chae Dae-hun, Yoon Kyung-ho, Son Na-eun, and Kim Sung-kyu. Actor So Ji-sub is entering and posing. 2026.06.25 / [email protected]The fact that only about three weeks remain until the finale is also deepening viewers' regret. While the fast-paced, tightly packed story is helping boost ratings, the human heart inevitably wants to watch an entertaining work for longer.
In the end, voices calling for a seasonal format are already emerging among fans. In particular, So Ji-sub attended SBS drama media day 'SBS DRAMA: NEXT EPISODE' on the 1st of last month and stated that he wanted a seasonal format.
At the time, when asked which he would choose if he had to pick only one between an award and a seasonal format, So Ji-sub said, "Honestly, I don't have a strong desire for awards. I would feel good if we could greet viewers with a good work and they like it enough for it to continue as a seasonal series. I think I've received enough awards already."
With the hearts of fans and actors who want a seasonal format, there is curiosity about whether SBS, the 'kingdom of seasonal series,' will produce 'Kim Bu-jang' Season 2 as well.
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[Photo] OSEN DB, official poster
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