IVE Lee Seo, selected as the new beauty brand muse…radiating goddess vibes

IVE member Leeseo has been selected as the new muse of a beauty brand, showcasing her charming appeal.

Makeup brand LIZDA announced the selection of its new brand muse by releasing Leeseo's pictorial on the 29th.

This muse selection is drawing attention for how naturally LIZDA's pursuit of clear, healthy-looking skin blends with Leeseo's uniquely transparent and lovable image. Leeseo, who has established herself as a global fans' style icon with her natural yet trendy mood, is now in the spotlight as people look forward to the synergy she will create with LIZDA.

Leeseo is set to launch a global IMC campaign for the idol prep primer line that completes a makeup-friendly complexion with LIZDA, and will continue her activities as the brand muse by unveiling pictorials, campaign content, and new product visuals in sequence.

A LIZDA representative said, "We determined that Leeseo's clear and healthy image, along with her lovely mood, aligns well with the brand's direction," adding, "Going forward, we will present LIZDA's unique sensibility in diverse ways together with global muse Leeseo and lead the global K-beauty market."

In the pictorial released along with news of her selection as muse, Leeseo captured attention with her clear, transparent visuals against a pink-toned background. With soft makeup and natural hair styling, she created an innocent yet lovable atmosphere, revealing her signature bright and trendy charm.

Meanwhile, IVE, which Leeseo belongs to, released its fourth Japanese mini album, 'LUCID DREAM', on the 27th. The group also successfully completed the Osaka show at Kyocera Dome for its second world tour, 'SHOW WHAT I AM,' and released the new album 'LUCID DREAM' in Japan ahead of its return to Tokyo Dome in June.

Reporter Kang Joo-il [email protected]