ITZY, 'That's a No-No' rehearsal video tops the YouTube daily chart No. 1

ITZY (Itji) has once again reached No. 1 on the YouTube chart with the 'THAT'S A NO NO' choreography practice video.

Released at 6 PM on the 14th on ITZY's official YouTube channel, the 'THAT'S A NO NO' choreography practice self-content video surpassed 1.03 million views by the morning of the 18th and took first place on the YouTube domestic popular music video daily chart dated the 15th. Following the full-cam version video of ITZY's new world tour 'TUNNEL VISION' 'THAT'S A NO NO' stage, which topped the same chart on March 8 after being released on February 23, the new content again achieved No. 1, reaffirming interest in 'THAT'S A NO NO'. Thanks to the support, JYP Entertainment additionally released a close-up cam version of the 'THAT'S A NO NO' choreography practice on the 17th.

The official short-form 'THAT'S A NO NO' videos uploaded to ITZY's YouTube channel as well as Instagram, TikTok and other SNS surpassed a combined total of 85.3 million views by the afternoon of the 17th and are gaining popularity. Also, on domestic music site Melon’s daily chart, 'THAT'S A NO NO' climbed from No. 961 on the 2nd to No. 157 on the 16th, showing a late surge of 804 spots in about two weeks.

ITZY will perform a special stage on Mnet's 'M Countdown' airing on the 19th, responding to the 'Daechu Nono' ('THAT'S A NO NO' nickname) craze that began with the world tour TUNNEL VISION. They are expected to continue their 'performance queen' momentum by taking the music show stage with 'THAT'S A NO NO,' a track from their March 2020 second mini album IT'z ME (Itji Mi).

Attention is focused on ITZY's 2026 activities, as their performance skills that deliver a thrilling rush are reviving a song from six years ago. Riding the upsurge of 'THAT'S A NO NO,' on the 23rd ITZY's youngest member Yuna will debut as a solo artist, releasing her first solo album Ice Cream and its title track of the same name. Starting in April, ITZY will kick off the new world tour overseas shows beginning in Melbourne and visiting Sydney, Auckland, Tokyo, Hong Kong, Kaohsiung, Bangkok, and Manila.

Jeong Hae-eun Entertainment News team reporter [email protected]

Photo=JYP Entertainment