BTS’s Jungkook Takes Over New York’s Times Square on His Birthday… Chinese Fan Club to Run Ads 576 Times a Day

BTS's Jungkook will adorn a giant electronic billboard in New York City's Times Square to celebrate his birthday.

Jungkook's Chinese fan club, ‘Jungkook China,’ announced via the social media platform X (formerly Twitter) that it would run a birthday celebration advertisement on September 1 at the giant TSX Live billboard (1568 Broadway, New York, NY 10036) in Times Square, Manhattan, New York.

The TSX Live billboard will show a birthday celebration video for Jungkook featuring the messages ‘Born to Be Legend Happy JK Day’ and ‘Happy Birthday Jungkook.’

In particular, the video is scheduled to play an astonishing 576 times throughout the day. By preparing a large-scale birthday advertisement in the heart of Times Square, New York's iconic landmark, Chinese fans are demonstrating their exceptional enthusiasm.

The location also holds special significance for Jungkook. The TSX Live billboard is where Jungkook performed as the first Asian solo artist. A place that holds special memories for Jungkook and his fans has been chosen once again as the stage for his birthday celebration.

Fans who heard the news reacted by saying, “The scale of this birthday gift at such a meaningful place is incredible,” “I like it even more because it is a meaningful place for Jungkook,” and “576 showings is amazing.”

Previously, on March 21, ‘Jungkook China’ organized advertising support throughout Seoul to cheer on Jungkook as he took the stage at BTS's comeback live performance at Gwanghwamun. Jungkook advertisements were displayed at KT Square, as well as on LED billboards at Lumimedia and the Koreana Hotel, and across all four screens of the CM pillars at Gwanghwamun Station on the Seoul subway.

Reporter Lee Su-jin [email protected]