BTS Jungkook’s Chanel fragrance also strikes a chord… ‘1957’ sees a global sell-out frenzy

The Chanel perfume campaign featuring BTS’s Jungkook sold out in several countries after its release.

On the 6th, Chanel unveiled and began selling the ‘1957 Extrait de Parfum’ campaign, created with Jungkook, Chanel Beauty’s global ambassador, through its official global website.

About an hour after its release, the product had sold out in Japan, Thailand, Singapore, and Hong Kong, as well as South Korea. It was subsequently reported to have sold out in more than 26 countries, including Saudi Arabia, Germany, Denmark, Finland, France, Monaco, Portugal, Romania, Sweden, and the Netherlands.

This campaign centered on Chanel’s premium fragrance collections, Les Extraits de Chanel and Les Exclusifs de Chanel. Through the editorial, Jungkook showcased various fragrance lines, including ‘1957,’ ‘Gardenia,’ and ‘Comète.’

In the released editorial images, Jungkook expressed the classic image of Chanel perfume through his distinctive deep gaze and sophisticated aura amid stylish black-and-white styling.

Meanwhile, Jungkook is the world’s first male global ambassador for Chanel Beauty.

Reporter Lee Su-jin [email protected]