aespa’s North American Tour Has Remaining Seats Despite ‘$49’ Bargain Prices… A Stark Popularity Gap with KATSEYE [TEN Starfield]
aespa and KATSEYE / Photo courtesy of SM Entertainment and HYBE LabelsAs aespa and KATSEYE embark on North American tours during the same period, the two groups are showing a clear gap in ticket power. Even at a concert where tickets can be purchased for as little as $49.50 (approximately 66,000 won), aespa has double-digit percentages of seats remaining, while KATSEYE recorded a remaining-seat ratio of less than 4% despite ticket prices more than eight times higher than aespa's at the same venue.
On the afternoon of the 3rd, TenAsia directly examined ticket sales for the three tour stops held by aespa and KATSEYE in Los Angeles, Belmont Park (New York), and Atlanta through Ticketmaster. These three cities are representative destinations that K-pop groups visit during North American tours. In particular, aespa and KATSEYE will perform at the same venues in Belmont Park and Atlanta, respectively.
Photo=TenAsia DBKATSEYE's average lowest ticket price per show is $454. This is approximately five times higher than aespa's average lowest price of $94. The proportion of unsold seats was approximately four times higher for aespa than for KATSEYE. While KATSEYE had an average remaining-seat ratio of only 2.2%, aespa's was 8.5%. In other words, more KATSEYE tickets are selling despite the higher prices.
KATSEYE Belmont Park ticket sales status/Ticketmaster
KATSEYE's World Tour in Belmont Park Ticket Sales Status/ TicketmasterThe region where the difference was most pronounced was New York, United States. According to the concert booking status, approximately 2,127 seats (14.2%) out of roughly 15,000 seats in total (estimated) remain unsold for aespa's concert at UBS Arena in Belmont Park, New York, on the 18th. The lowest ticket price for the concert is $49.50. In contrast, KATSEYE will hold two concerts at the same venue over two days, from the 24th to the 25th. Only 562 seats (3.7%) remain on the first day, and 551 seats (3.7%) on the second. The lowest ticket price for KATSEYE's concerts is $416 on both days. Despite prices more than eight times higher than aespa's, the remaining-seat ratio is approximately one-quarter of aespa's.The results were similar in Atlanta and Los Angeles. For aespa's concert at State Farm Arena in Atlanta on the 24th, with an estimated capacity of approximately 15,000 seats, 955 seats (6.3%) remain available at a lowest price of $140.50. Meanwhile, KATSEYE's concert at the same venue on October 15 has a lowest price of $421, but only 246 seats (approximately 1.6%) remain unsold.
KATSEYE (from left: Daniela, Sophia, Manon, Megan, Yoonchae, Lara) / Photo=HYBE-Geffen Records
aespa / SM EntertainmentAdditionally, 689 seats (4.9%) remained for aespa's one-night concert at the Intuit Dome in Los Angeles on October 3, which has an estimated capacity of approximately 14,000 seats. The lowest price per ticket was $92. In contrast, KATSEYE's concerts at Crypto.com Arena in Los Angeles over two days, November 21 and 22, are nearing a sellout, with only 122 seats (0.8%) remaining on the first day and 130 seats (0.9%) on the second. The lowest prices were $510 and $506, respectively, more than five times aespa's lowest ticket price.Aespa's ticket sales performance is not bad in itself. However, considering that demand increased depending on the price, the gap with the competing group appears clear. The result is interpreted as stemming from differences in strategy. aespa has built a strong fan base primarily in Asia, but in arena tours on the U.S. mainland, KATSEYE is considered overwhelmingly more popular due to its localization strategy.
This article was translated and republished by KOTourLive from 텐아시아. Copyright of the original belongs to the publisher. View original
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