BOM: BEOM Jimin-sun Exhibition

Event Overview

If you want to take in a light exhibition in Yongsan these days, one place that stands out is the BEOM:BEOM Jiminseon Exhibition. It is being held at Simulaque Gallery on the Ibis lobby side of the first floor of Seoul Dragon City, and according to recent reports it runs until June 26, 2026. It has been introduced as an exhibition featuring nine representative works. Reinterpreting the tiger symbol that often appears in traditional Korean folk painting (minhwa), artist Jiminseon gives the show a distinctly Korean feeling, yet it does not feel old-fashioned at all and instead comes across as very refined. A particular highlight of this exhibition is the way Simulaque's 3D UV printing technology brings out the texture of the works. Titles such as Mother’s Love, Blossom Road II, Beomgi Myeongdo, and Jeonghwasoo_Big Dipper are included, making it fun to see how the symbolism of minhwa meets a modern design sensibility. For the exhibition overview and selection details, I referred to Newsis and SIMULAQUE.

Why It Is Good for Foreign Visitors

This exhibition is quite easy for foreign travelers to enjoy. The best part is that it is not the kind of show where you have to study long explanatory text to understand Korean art. The tiger itself is a visually powerful symbol, and the colors are vivid, so even with a language barrier you can still enjoy the atmosphere. Also, the venue is inside a hotel lobby rather than a museum that requires setting aside a lot of extra time, which makes it very easy to fit into a travel itinerary.

• It is about 300 m from Yongsan Station, roughly a 3-minute walk, so it is especially convenient for travelers using KTX or the subway.
• It is also about 700 m from Sinyongsan Station, so access is good and it is less burdensome even on days with luggage.
• After seeing the exhibition, it is easy to continue the route to I’Park Mall, cafes in the Yongsan area, or the National Museum of Korea.
• Even if traditional Korean folk painting is unfamiliar, you will enjoy it much more if you go in knowing just one keyword: the tiger as a symbol that brings good fortune.

For transportation and nearby routing, the Accor hotel guide is useful, and to get a feel for the atmosphere of the artist’s tiger series in advance, you can check the Simulaque introduction page.

Things to Keep in Mind

That said, you will be more satisfied if you visit knowing that this is a hotel-lobby-style exhibition. If you are expecting a very quiet white-cube space where you can immerse yourself for a long time, it may feel a bit different. During check-in hours the surroundings can be a little busy, and since this is not a large-scale exhibition with an enormous number of works, it is better suited to a short, sensory visit. Personally, I would recommend setting aside about 20 to 40 minutes.

• When taking photos, it looks better to include the long lobby wall rather than only the artwork up close.
• The hotel interior is large, so if it is your first visit, it is best to first look for the signs for “Ibis Lobby” or “SIMULAQUE GALLERY.”
• The operating setup may change depending on on-site conditions, so it is reassuring to check the official notice once more before visiting.
• You do not need any background knowledge of traditional Korean painting, but if you know that the tiger symbolizes fortune and protection, the works will feel even more approachable.

Overall Impression

The BEOM:BEOM Jiminseon Exhibition was the kind of show that lets you take in a single scene of Korean aesthetics during a trip to Seoul without having to set aside a huge amount of time. Rather than making traditional folk painting feel difficult, it brings it naturally into an everyday space like a hotel lobby, which somehow makes it feel even more like Seoul today. If you are looking for a short but memorable cultural stop near Yongsan Station, this will be a very satisfying choice. Especially if you go with a foreign friend, it is the kind of exhibition you can introduce by saying, “This is Korean folk painting reinterpreted with a modern sensibility.” If you are looking for something pretty without being overdone, and that lingers in your memory longer than expected, I would recommend it.