2026 Korea Tourism Souvenir Fair

The 2026 Korea Tourism Souvenir Fair will be held from November 20 to 22, 2026, at Art Halls 1 and 2 of Dongdaemun Design Plaza (DDP) in Seoul, with free admission. Online pre-registration is available until 6:00 p.m. on November 18, and registrants will receive an admission QR code the day before the event. Although no publicly available figures for direct comparison with the previous edition have been confirmed, this edition will feature an exhibition of 25 winners in the souvenir category of the 2026 Korea Tourism Contest, along with online and offline B2B consultations.

A Format Built Around 25 Award-Winning Works from 2026 and 100–150 Booths

This fair is presented as featuring approximately 130 companies and organizations and 100–150 booths. Booths for exhibiting, selling, and promoting tourism souvenirs will operate alongside an exhibition of outstanding regional tourism souvenirs. The event is hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Tourism Organization.

In addition to the exhibition of 25 winners in the souvenir category of the 2026 Korea Tourism Contest, an awards ceremony and opening event are scheduled. The program also includes a K-Goods collection mission, distribution of postcards featuring award-winning works, a Santa Daegam character quiz and photo opportunity, a keycap keyring-making experience, and stage programs.

During the fair, B2B consultations will take place in the consultation hall inside the exhibition venue, with buyers from 40 public institutions, associations, organizations, and offline distribution channels invited. Since only companies that have completed the participant application can join these consultations, general visitors should plan their schedules mainly around sales booths, exhibitions, and auxiliary events.

Getting to the Art Halls from Exit 1 of Dongdaemun History & Culture Park Station

By subway, the official route is Exit 1 of Dongdaemun History & Culture Park Station, served by Lines 2, 4, and 5. The event address is 281 Eulji-ro, Jung-gu, Seoul, and you can enter Dongdaemun Design Plaza Art Halls 1 and 2 into a map app as your destination.

By bus, route 2012 is listed for the Dongdaemun Design Plaza stop. At the Dongdaemun History & Culture Park stop, routes 105, 144, 152, 261, 301, 420, 2012, 2015, 2233, and 7212, as well as routes 202, 507, 2014, and 2233, are listed by direction. Be sure to check the bus route together with its departure point and direction.

Group buses drop passengers off on a side road near Hanyang Technical High School, after which visitors walk through Dongdaemun History & Culture Park to reach the venue. The group-bus parking lot can accommodate up to 13 buses. For inquiries about general parking, contact the DDP Parking Customer Center at 02-2153-0141.

On November 20 and 21, the fair operates from 10:00 a.m. to 7:00 p.m., with admission ending at 6:30 p.m. On November 22, it operates from 10:00 a.m. to 6:00 p.m., with admission ending at 5:20 p.m. A same-day visit is possible from accommodations in central Seoul, but travelers returning outside Seoul should separately check the departure times of the last trains or buses.

After Opening at 10:00 a.m., Divide Your Time Between the 25-Work Exhibition and the Santa Daegam Mission

The exhibition begins at 10:00 a.m. Admission closes at 6:30 p.m. on November 20–21 and at 5:20 p.m. on November 22. Admission is free, so no admission-fee budget is necessary, but individual product prices and activity fees were not included in the published information.

Activities available on site include browsing tourism souvenir exhibition, sales, and promotional booths; viewing the 25 award-winning works; receiving postcards featuring award-winning works; completing the K-Goods collection mission; taking part in the Santa Daegam character quiz and photo opportunity; and making a keycap keyring. Stage programs, the awards ceremony, and the opening event are also scheduled inside the venue.

Online and offline B2B consultations are intended for the souvenir industry, with buyers from 40 companies invited to the consultation hall. General visitors are not eligible to apply for consultations, so it is more efficient to decide first which booths and award-winning works to visit, then add the auxiliary events.

The 2026 public information does not confirm whether English signs, English leaflets, or interpretation services will be available, nor does it specify whether product booths accept cards or cash. Whether Korean is required when choosing products or participating in the Santa Daegam quiz also awaits confirmation from on-site operating information.

Information to Check Even After Registering for a QR Code by November 18

Online pre-registration closes at 6:00 p.m. on November 18, 2026. Registrants will receive a QR code the day before the event and can enter without waiting. Groups of 10 or more may contact the organizing office instead of submitting individual applications. The email address is [email protected].

Information has not yet been confirmed regarding operation, cancellation, or refund policies in case of rain in 2026; wheelchair and stroller accessibility; foreign-language information; operating hours for each activity; or waiting times for individual events. Public materials also do not specify restrooms, luggage storage, rest areas, food sales, or payment methods, leaving gaps for travelers who plan to shop or eat inside the venue.

Those seeking only a quiet exhibition may find it preferable to divide their route because the event combines approximately 130 companies and organizations, 100–150 booths, quizzes, photo opportunities, and stage events. Travelers who require English information, need wheelchair or stroller access routes, or must travel outside Seoul late in the day should check the official information before departure for language, accessibility, and last-transport details.

Four Frequently Asked Questions from Groups of 10 and B2B Visitors

• If I pre-register, can I enter immediately on site? — If you complete online pre-registration by 6:00 p.m. on November 18, an admission QR code will be sent the day before the event.
• How can groups of 10 or more apply? — Groups of 10 or more can contact the organizing office separately. The email address is [email protected].
• Can general visitors participate in the B2B consultation event? — B2B consultations are available only to companies that have completed the participant application.
• Can I stay until the same time on Sunday? — On November 22, the fair runs from 10:00 a.m. to 6:00 p.m., and admission closes at 5:20 p.m.