Iseongdang Main Store on Jungang-ro in Gunsan, with Lines for Red Bean Buns Since 1945
Iseongdang Main Store is one of Gunsan’s oldest bakeries. It originated as Izumoya, a Japanese confectionery shop during the Japanese colonial period, and has used its current name since 1945. To save time, check the queues for red bean and vegetable buns, seasonal opening hours, irregular closing days, and the parking location before you go.
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The Bakery on Jungang-ro That Became Leesungdang in 1945 from Izumoya
Leesungdang is introduced as originating from a Japanese confectionery shop called “Izumoya,” operated by a Japanese person during the Japanese colonial period. The current name, Leesungdang, has been used since 1945, and the main branch is located at 177 Jungang-ro, Gunsan-si, Jeonbuk State, Leesungdang.
Leesungdang is known as one of Gunsan’s representative long-established bakeries and as a store located in the center of the Modern History and Culture Street. Therefore, this is not a historical facility that visitors enter and tour by paying a separate admission fee; it is a bakery where visitors purchase bread and beverages in the main and annex buildings.

How to Avoid the Main Branch’s Irregular Monthly Closures, Opening from 08:00
It is safest to check the latest operating hours on the official website or by phone before visiting.
Operating hours on weekdays and weekends may differ depending on the notice, so confirmation is necessary before visiting.
The main branch may have two or three irregular closing days each month. The official website is https://leesungdang1945.com/, and the main telephone number is 063-445-2772. Foreign travelers planning to visit on a specific date should therefore check that month’s closing days through the official Instagram account or by phone before departure.

The 08:30 Red Bean and Vegetable Bread Lines Are Different from General Admission
Reviews introduce red bean bread, vegetable bread, choux cream, and peanut butter as being released at 08:30. Red bean bread and vegetable bread are very popular and may have separate lines, and some reviews state that separate purchase lines are operated for the two products at the main branch.
There is also information that visitors who are not buying red bean bread or vegetable bread can enter directly. According to reviews, the prices were listed as ₩2,000 for red bean bread and ₩2,500 for vegetable bread, but these have not been confirmed as current official prices, so they should be used only as budget estimates.

Choose by Schedule, Including Breads Released at 10:00 and 11:00
Reviews state that cream soboro is released at 10:00 and melon bread at 11:00. Cream-filled red bean bread is said to be released at 12:00, so if you have a particular product in mind, you can consider each product’s release time rather than deciding your arrival time based only on the opening time.
Red bean bread and vegetable bread are introduced as signature products. Red bean bread is described as having a thin bread crust and a soft, generously filled red bean paste center, while the vegetable bread is said to be packed with crisp cabbage. According to reviews, the chocolate croissant was listed at ₩4,500, and the morning set was listed at ₩8,000 at the time the review was posted.

15 Minutes from Gunsan Intercity Bus Terminal: Why the Bus Is More Practical than the Train
One Information route uses local buses 1, 2, 8, or 9 from the Gunsan Intercity Bus Terminal stop and gets off at the Modern History Museum stop; the journey takes approximately 15 minutes. Because this information was written in September 2022, you should consider the possibility that current routes and stop locations may have changed.
Travel records mention the Jungang-ro Intersection stop near Leesungdang, and also record that minibus 97 departs at 50 minutes past every hour. Since bus 97 is described as running once an hour, the interval may be long; if you plan to take the bus near Leesungdang, be careful not to miss the departure time. No confirmed information is available on the station name, exit number, or latest walking time.
Go to City Hall Square Instead of Parking in Front of 177 Jungang-ro
Visitors report that parking directly in front of Leesungdang is almost impossible because this is an old downtown area. Guidance recommends using a nearby public parking lot rather than a store-dedicated parking area; the parking lot address is 11-1 Jungang-ro 1-ga, Gunsan-si, Jeonbuk State.
It is said to take less than one minute on foot from the City Hall Square parking lot to the Leesungdang main branch. There is also information that Gunsan Jjamppong Specialization Street and Postbox Street are three minutes away on foot from the same parking lot. Drivers can leave their cars at City Hall Square and plan a walking route around the Jungang-ro area. No official, up-to-date information has been confirmed regarding parking fees or whether the store has dedicated parking.
How to Eat Bread Purchased at LeesungdangCafe on the Second Floor of the Annex
Leesungdang sells bread in the main and annex buildings, and LeesungdangCafe is located on the second floor of the annex. Reviews introduce the second floor of the annex as a quiet and comfortable place to eat purchased bread, making it a more useful option than viewing only the displays in the main building for travelers who want to eat inside the store.
According to reviews, both cash and card payments are accepted, and popular breads may sell out early. Usage information states that guide dogs are allowed to enter but pets are not. No confirmed information is available regarding wheelchair or stroller ramps and stair routes, English signage and the availability of an audio guide, or whether photography is prohibited.
Numbers to Know When Ordering from the Online Store Instead of Visiting
The official online store allows guest orders without membership registration. The delivery method is parcel delivery, and the delivery area is listed as nationwide. The delivery period and shipping-fee conditions for the official online store can be checked on the information page.
Remote mountain areas and islands may incur additional charges or, in some cases, have their orders canceled. If a product is damaged or spoiled during delivery and is difficult to consume, you may take photographs and contact 063-445-2772. Official guidance states that cancellations due to a simple change of mind are not possible after the product has been shipped.
Before You Go
- Address
- 177 Jungang-ro, Gunsan-si, Jeonbuk State, Leesungdang (Jungang-ro 1-ga)
- Hours
- Check the latest operating hours on the official website or by phone before visiting
- Closed
- There may be two or three irregular closing days each month; check the official Instagram account or call before visiting
- Admission
- No separate admission fee (bakery store; product and beverage purchases cost extra)
- Phone
- 063-445-2772
- Official site
- https://leesungdang1945.com/
- Transport
- Take local bus 1, 2, 8, or 9 from the Gunsan Intercity Bus Terminal stop and get off at the Modern History Museum stop; approximately 15 minutes. Travel records state that bus 97 operates at the Jungang-ro Intersection stop near Leesungdang.
- Parking
- Guidance recommends using a nearby public parking lot rather than store-dedicated parking; City Hall Square parking lot is reported to be less than one minute away on foot
- Time needed
- The time required for viewing and purchasing could not be confirmed from reviews
- Accessibility
- Visitor reviews state that guide dogs are allowed, while pets are not allowed
The information above is current as of the time of writing. Check the official information again before visiting.
Places
Nearby Attractions 3
-
1
Gunsan Modern History MuseumA museum showcasing Gunsan’s modern history and maritime culture. -
2
Chowon Photo StudioA place where you can explore the filming location and props from the film 《Christmas in August》. -
3
Sinheung-dong Japanese-Style HouseA cultural heritage site where visitors can explore the structure and garden of a Japanese-style residence from the Japanese colonial period.
Food & Dining 2
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4
HanilokA long-established Korean restaurant where you can enjoy Korean beef radish soup and yukhoe bibimbap. -
5
BokseongruA specialty restaurant serving Gunsan-style seafood jjampong made with pork and seafood.
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