Lotte Premium Outlets Paju Branch, Featuring a 3,500-Car Parking Lot Next to Paju Book City

Why It Opened on December 2, 2011, in the Phase 2 Site of Paju Book City

Lotte Premium Outlets Paju Branch opened on December 2, 2011, in the Phase 2 site of Paju Book City. At the time of opening, it had a sales area of 35,428㎡ and featured 213 brands, making it Lotte's second premium outlet after the Gimhae branch.

The background for its establishment in Paju was to target both the cultural industry district of Paju Book City and the automobile accessibility from the northwestern part of Seoul. Opening reports mentioned a configuration of four buildings, a 1,544-seat Lotte Cinema, and cultural spaces, while Lotte Shopping's 2011 annual report introduced the Paju branch as a 'family-oriented shopping mall' with approximately 200 brands.

Luxury Vill, Sports Vill, Fashion Vill, and Youth Culture Vill: Distinguishing from the Parking Lot Entrance

Official guides divide the underground parking lot entrances into Luxury Vill, Sports Vill, Fashion Vill, and Youth Culture Vill. If you are driving, it is a way to reduce long outdoor walks by first checking which building your destination store or restaurant is in and then entering the parking lot of the same name.

Customer parking is free during business hours, with a capacity of 3,500 vehicles. Parking is available from 10:30 to 21:00, and the parking control office can be reached at 031-960-3163. However, overnight parking from 22:00 until 10:00 the next day may be excluded from shopping discounts, free coupons, and VIP free parking applications, so it is not suitable for long-term parking plans.

About 10 Minutes via Village Bus No. 81 from Exit 1 of Unjeong Jungang Station (GTX-A)

For public transportation, the official guide includes a route that takes about 10 minutes by taking Village Bus No. 81 from Exit 1 of Unjeong Jungang Station (GTX-A). This method involves traveling by rail from northwestern Seoul to Unjeong Jungang Station and then connecting the final section by bus.

From Hapjeong Station, a route taking about 30 minutes using bus No. 2200 near Exit 1 is provided. From Daehwa Station on Line 3, there is also a way to take bus No. 66 or 150 and transfer to No. 083 at Sapdari-sageori. If you have a lot of luggage or are accompanying an infant, bus No. 2200, which has fewer transfers, or a private car is more practical.

• GTX-A: Unjeong Jungang Station Exit 1 → Village Bus No. 81 → Approx. 10 mins
• Bus: Hapjeong Station Exit 1 → No. 2200 → Approx. 30 mins
• Line 3: Daehwa Station → No. 66 or 150 → Transfer to 083 at Sapdari-sageori

10:30–21:00 for Shopping; Check Separately for the Food Court, 11:00–20:30

According to the basic daily guide on the official branch page, shopping facility operation hours are 10:30–21:00, and the food court is 11:00–20:30. The food court has a separate note stating it closes at 20:30 during extended operation, so it is safer to check individual store closing times and last orders when visiting for dinner.

Admission is free, and the official page does not list a fixed day for regular holidays. Since operating hours for holidays like Seollal and Chuseok, as well as seasonal hours, may vary, it is recommended to check 'Today's Operating Hours' on the official website again on the day of departure. The main contact number is 1577-0001.

Stroller Rentals on Luxury Vill 1F and Nursing Rooms on Sports Vill and Fashion Vill 2F

For convenience facilities for those with infants, stroller rentals on the 1st floor of Luxury Vill and nursing rooms on the 2nd floors of Sports Vill and Fashion Vill are introduced. Since the structure involves moving between outdoor buildings, it is better to organize necessary clothes, diapers, and supplies at once before renting a stroller if you are with a young child.

Disabled parking areas are available outdoors and on levels B1 to B3, with barrier-free access routes to entrances and wheelchair-accessible paths indicated. However, for accurate details on store-specific entrance widths, the location of disabled toilets, wheelchair rental availability, and foreign language assistance, please check on the day of your visit via the main contact number 1577-0001.

Pajuragi Park and the 3rd-Floor Dining Route: A Half-Day More Than Just Shopping

Inside the outlet is Pajuragi Park, which is mentioned along with the children's playground on the 3rd floor of Luxury Vill in related guides. If parents need to take turns shopping, setting a meeting point near the building with children's spaces and dining areas can reduce the burden of contacting each other while moving.

In a restaurant review published in May 2025, the food court on the 3rd floor of Luxury Vill was mentioned as a bustling space suitable for both solo dining and family meals, with free parking repeatedly highlighted as an advantage. On the other hand, since seating and ordering wait times may occur during meal times on weekends, it is better to adjust lunch to right after 11:00 or after 13:30.

Allocating 3–5 Hours When Adding to a Paju Book City Itinerary, Deciding on Target Stores First

Although this is a shopping facility with no admission fee, it has a large outdoor route divided into four buildings, so it is realistic to allow 3 to 5 hours if you use target brands, dining, and children's spaces. For a visit to a single store, you can finish within 1 to 2 hours if you match the parking lot name with the store location.

The address is listed as both '390 Hoedong-gil, Paju-si, Gyeonggi-do (Munbal-dong 211-8)' on the official branch page and '302 Munbal-ro, Paju-si, Gyeonggi-do' in some store guides. Enter the official branch name 'Lotte Premium Outlets Paju Branch' or '390 Hoedong-gil' into the navigation system, and to avoid confusion, it is best to specify the building name, such as Luxury Vill or Sports Vill, for your meeting place.

• Recommended stay: 3–5 hours including shopping, dining, and children's spaces
• Short visit: 1–2 hours for 1–2 target stores
• Main number: 1577-0001
• Official website: https://www.lotteshopping.com/store/main.do?storeCd=0000171