“I Never Thought It Would Really Happen”… Justin Bieber Makes a Surprise Visit to Korea with Hailey After 13 Years
Justin Bieber and his wife. Photo | SNS[Sports Seoul | Reporter Yoon Dong-eon] Pop star Justin Bieber has arrived in Korea with his wife, Hailey Bieber. He made a surprise entry into the country ahead of the opening of his fashion brand's pop-up store, and domestic fans are showing great interest in his visit, his first trip to Korea in about 13 years.
Justin Bieber arrived through Incheon International Airport in the early hours of the 23rd. Footage of his arrival quickly spread through social media, drawing attention. Interest was especially focused on the couple's visit to Korea as his wife, Hailey Bieber, also set foot on Korean soil.
Justin Bieber's visit to Korea comes about 13 years after his first concert tour in the country in 2013. As he was visiting Korea again after a long absence, considerable attention was also paid to his appearance captured at the airport.
Justin Bieber. Photo | SNSOn this day, Justin Bieber appeared in a casual outfit, pairing a hooded jacket from his fashion brand with brown pants and sneakers. He moved while checking his phone with his hood pulled low over his head. Hailey Bieber presented a simple yet sophisticated style, wearing a blue long coat and black pants.
This visit is attracting even more attention as it coincides with the Seoul pop-up store of SKYLRK, the fashion and lifestyle brand operated by Justin Bieber.
SKYLRK is operating its first pop-up store in Korea in Seongsu-dong, Seongdong-gu, Seoul, through the 25th. It will showcase a variety of products, including clothing, shoes, sunglasses, and audio products. On the 20th, Justin Bieber also announced the pop-up store by posting related content on his social media.
Line of people waiting for the SKYLRK pop-up. Photo | SNSBefore the pop-up store opened, a line had formed at the site from early in the morning. A post uploaded to social media in the early hours of the 22nd said that about 50 people were waiting in line as of 1 a.m., while a video released around 6 a.m. showed that the number of people waiting had exceeded 200. Hundreds of people gathered even before the official opening, demonstrating the strong interest of Korean fans in Justin Bieber.
In particular, attention is focused on whether fans will be able to meet Justin Bieber in person, beyond simply visiting the brand's pop-up store. He previously visited the site during a pop-up event held in Tokyo, Japan, and met with fans. Expectations are therefore building over whether he will also appear at the Seoul pop-up.
SKYLRK is a fashion brand introduced by Justin Bieber when he officially launched its first collection in July last year. After ending his partnership with the fashion brand Drew House, which he co-founded in 2019, in April last year, he began pursuing an independent fashion business. The brand has also raised its recognition in Korea as K-pop idols including Stray Kids' Felix, RIIZE's Sohee, and CORTIS's Geonho have reportedly worn its products.
Meanwhile, Justin Bieber married model Hailey Bieber in 2018, and they welcomed their first son in 2024. In July last year, he released his seventh studio album, ‘SWAG,’ continuing his music career. Attention is focused on whether Justin Bieber, visiting Korea again after a long absence, will also appear at the Seongsu-dong pop-up store.
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This article was translated and republished by KOTourLive from 스포츠서울. Copyright of the original belongs to the publisher. View original
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