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From June 4 to December 31, 2026, “Palsaek Chanran: A Region Filled with K” will be held on the first floor of Cheongwadae Sarangchae, 45 Hyoja-ro 13-gil, Jongno-gu, Seoul. Admission is free, and visitors can look around freely without a separate reservation. Although no official materials comparing the program with previous editions have been found, this edition has a structure in which the permanent exhibition begins on June 4 and the special exhibition overlaps with it from July 15. The exhibition explores how Korea’s history, culture and arts, and regional cultural assets lead to K-content through regional content and media art.
In 2026, Palsaek Chanran’s special exhibition overlaps with the permanent exhibition from July 15 after the latter begins on June 4
This year’s permanent exhibition runs from June 4 to December 31, 2026, on the first floor of Cheongwadae Sarangchae. The special exhibition continues from July 15 to December 31, so the two exhibitions take place during the same period from July 15 onward.
The exhibition begins with the question, “What are the roots of K, as we talk about it?” The 2026 edition explores how cultural assets accumulated in local regions became the foundation of today’s K-culture.


It is 800 m from Exit 4 of Gyeongbokgung Station and 350 m from Hyoja-dong Bus Stop
Cheongwadae Sarangchae is about 800 m, or roughly a 12-minute walk, from Exit 4 of Gyeongbokgung Station on Subway Line 3. In a map app, search for 45 Hyoja-ro 13-gil, Jongno-gu, Seoul, or Cheongwadae Sarangchae.
If you take the bus, get off at Hyoja-dong Bus Stop and walk about 350 m, or around 5 minutes. From Gyeongbokgung Bus Stop, it is about 1 km, or a 15-minute walk. Trunk routes 171, 272, and 109 and branch routes 1020, 1711, 7016, 7018, 7022, and 7212 are listed as routes serving Gyeongbokgung Bus Stop.
Routes Circulation 01, TOUR01, and Circulation Cheongwadae A01 are listed for Cheongwadae Bus Stop. Visitors must use nearby parking facilities, such as Sejong Village Singyo Public Parking Lot. Parking fees and periods when nearby lots are full were not found in the publicly available information.
Cheongwadae Sarangchae is open from 9:00 a.m. to 6:00 p.m., with last admission at 5:30 p.m. If you are traveling within central Seoul, it can be planned as a day trip, but the event information does not include the times of the last buses or trains for returning outside Seoul, so return transportation should be checked separately.

Plan separately for Cheongwadae Sarangchae’s 9:00 a.m. opening and the Wednesday 12:10 p.m. performance
Cheongwadae Sarangchae opens at 9:00 a.m. and closes to visitors at 6:00 p.m., with admission ending at 5:30 p.m. It is closed every Tuesday and on January 1, so Tuesday visits should be avoided.
The performance takes place every Wednesday at 12:10 p.m. An official notice dated October 12, 2026, lists information about the performer for the October 17 performance, but the performers, performance titles, and running times for each performance were not available in the same notice.
The exhibition combines a regional content exhibition with media art. A separate first-floor media art exhibition hall is listed, so visitors who want to focus on video and spatial presentations can consider visiting after July 15, when the permanent and special exhibitions overlap.
The official Cheongwadae Sarangchae website has Korean, English, Chinese, and Japanese pages, but it has not been confirmed whether an on-site English information desk or interpretation service is available. Visitors who are less dependent on language information may prefer the media art and Wednesday performance, which contain audiovisual elements, rather than exhibition areas that require reading Korean explanations.
Drinks and food cannot be brought into the exhibition hall, and pets are not allowed. Guide dogs for people with visual impairments are permitted, but flashes, tripods, monopods, and ladders cannot be used.

To view Palsaek Chanran quietly, first account for the 5:30 p.m. closing and unavailable information
As of October 12, 2026, operating, cancellation, and refund policies for rainy weather, a temporary event shuttle, and possible traffic controls have not been confirmed. Information about performers has been released through the October 17 schedule, but the performers and performance durations have not been disclosed, so visitors targeting a specific performance should check the schedule again before visiting.
Travelers who require English on-site information or interpretation should not assume that exhibition explanations will also be provided in English merely because the official website has an English page. Parking fees and periods when lots are full have also not been confirmed, so drivers may find it difficult to decide when to arrive based only on parking information.
On the other hand, one wheelchair and one stroller are available, and there is an accessible elevator. The main entrance is step-free and has automatic doors, while tactile paving, audio guidance, and tactile maps are provided. Accessible restrooms are available on the first and second floors. The first floor also has a family restroom with a children’s toilet and a nursing room with a diaper-changing table, nursing sofa, and table.
Those seeking a quiet visit should avoid overlapping with the Wednesday 12:10 p.m. performance. There are restrictions for visitors who need to drink beverages inside the exhibition hall or move around with pets. Before visiting, call 02-723-0300 to confirm the details of the October 17 performance and whether the venue will operate that day.
Palsaek Chanran FAQ: The 12:10 p.m. performance and first-floor visitor rules
- Do I have to visit at the time of the Wednesday 12:10 p.m. performance? — The performance is held every Wednesday at 12:10 p.m., while the exhibition operates as a permanent exhibition and a special exhibition, so you can visit without seeing the performance.
- When do the permanent and special exhibitions overlap? — The permanent exhibition runs from June 4 to December 31, 2026, and the special exhibition runs from July 15 to December 31, so they overlap from July 15 onward.
- Can I borrow a stroller or wheelchair? — One wheelchair and one stroller are available, along with an accessible elevator and a step-free entrance with automatic doors.
- Can I carry drinks around inside the exhibition hall? — Drinks and food cannot be brought into the exhibition hall, and flashes, tripods, monopods, and ladders cannot be used.
| Category | Score | Brief basis |
|---|---|---|
| Language accessibility | 2.0 | Official English, Chinese, and Japanese website pages are available, but an on-site English information desk and interpretation service have not been confirmed. |
| Transport accessibility | 4.5 | It is 800 m and 12 minutes from Exit 4 of Gyeongbokgung Station and 350 m and 5 minutes from Hyoja-dong Bus Stop. |
| Facilities for international visitors | 4.5 | There are automatic doors, an elevator, tactile paving, audio guidance, tactile maps, a family restroom, and a nursing room. |
| Local cultural experience | 4.0 | The connection between regional cultural assets and K-content is explored through exhibitions, media art, and the Wednesday performance. |
| Value for money | 5.0 | Admission is free, and visitors can look around freely without a separate reservation. |
| Cleanliness/safety | 2.5 | Food, pets, flashes, and tripods are restricted, but information about cleanliness management has not been disclosed. |
| Food/convenience facilities | 2.0 | Food and drinks are prohibited inside the exhibition hall, and information about food options and nearby convenience facilities has not been confirmed. |
| Average | 3.5 | The arithmetic average of the seven categories. |
This article was compiled by our editorial team from official announcements and coverage of previous editions; it is not a first-hand visit report. Please confirm the final schedule and fees on the official website.
Festival Details
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Festival Period6/4/2026 ~ 12/31/2026
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Festival Venue45 Hyojaro 13-gil, Jongno-gu, Seoul
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TagsRadiant in Eight Colors K-content Local Culture K-culture Media Art Cheongwadae Sarangchae
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