Chuseok Direct Market

It will be held from September 15 to 17, 2026, at Seoul Plaza, 12 Eulji-ro, Jung-gu, Seoul, and admission is free. It has not yet been announced whether advance reservations or on-site registration will be required. At the 2025 Seoul Plaza event, the opening ceremony was canceled due to rain, and this year’s announced programs include an opening ceremony, Seoul street performances, “A Chuseok Table for 100 People,” and songpyeon making, so weather-related arrangements should also be checked.

The 2026 Seoul Plaza Market is being held earlier than in 2025

The 2025 event was held from September 24 to 26, while the 2026 event has been moved forward to September 15–17. Both editions are held at Seoul Plaza, and records from 2025 indicate that the main focus was selling regional specialties from across the country.

In 2026, the direct-trade market for agricultural, forestry, and fisheries specialties will also feature an opening ceremony, pre-event performances and Seoul street performances, as well as on-site reports. This year’s information also confirms that it is a rural-urban cooperation market hosted by the Seoul Metropolitan Government to introduce and sell agricultural, forestry, and fisheries specialties from regions nationwide.

Seoul Plaza access points include Exit 5 of City Hall Station and 200 m from Euljiro 1-ga Station

Exit 5 of City Hall Station on Line 1 is listed as an access point for the event venue. From Exit 1-1 of Euljiro 1-ga Station on Line 2, walk 200 m toward City Hall Intersection; from Exit 5 of Gwanghwamun Station on Line 5, walk 400 m toward Seoul City Hall.

Bus routes include branch buses 1711, 7016, 7022, and 8101; trunk buses 400, 401, 402, 405, 406, 472, 500, 504, and 709; metropolitan buses 3201, 4101, 4103, 4104, 4108, 8800, and 9007; and village buses Jongno 09 and Jongno 11. Since many routes are available, it is convenient to plan a transfer route from your departure point toward Seoul City Hall or Seoul Plaza.

The event operates daily from 10:00 to 19:00. If you are staying in Seoul, a same-day visit during the daytime is possible, but if you plan to return to a destination outside Seoul the same day, you should separately check travel times and the last service for your departure point.

A pollock catcher and songpyeon delivery challenge are coming to the Seoul Plaza market

A direct-trade market selling agricultural, forestry, and fisheries specialties from regions nationwide will be held on-site in 2026. After purchasing products, visitors can use the parcel-delivery reception service at the event venue, making the post-purchase route shorter for travelers who find it difficult to carry Chuseok gifts.

Participatory programs include making a pollock catcher, making wish bracelets, a random chopstick grain-transfer game, guessing crop weights, a tactile lucky-pouch quiz, and a songpyeon delivery challenge. Side programs include a moonlight photo zone, a persimmon-tree play yard, and a mill experience, while the main programs include “A Chuseok Table for 100 People” and making Hangawi songpyeon.

Information on prices by farm and whether card or cash payments are accepted has not been included in the published guidance. Whether English signs, interpretation, or multilingual information will be available, as well as the start times for each program, has also not yet been confirmed. If you are planning to participate in activities that require Korean-language explanations, it is safer to call 02-6358-7774 before your visit.

Because the 2025 event was canceled due to rain, check the 2026 operating conditions separately

In 2025, the opening ceremony was canceled because of rain. The operating, cancellation, and refund policies for rainy weather in 2026 have not yet been confirmed, and the program details may change depending on on-site conditions.

The start times for the detailed 2026 programs, parking-lot locations and fees, and wheelchair and stroller accessibility have not been published. Travelers who require English information, those who plan to travel by car, and those accompanied by mobility aids may find that the on-site conditions do not meet their needs.

Because the event combines an opening ceremony, performances, and games, it may not suit visitors seeking only quiet sightseeing. Anyone who may have difficulty getting home after 19:00 should check the last transportation service first. Before visiting, call 02-6358-7774 before September 15 to confirm rainy-weather operations, participation procedures, and accessibility information.

• What can I do at Seoul Plaza besides making songpyeon? — There are “A Chuseok Table for 100 People,” a mill experience, a moonlight photo zone, a persimmon-tree play yard, making a pollock catcher, and a songpyeon delivery challenge.
• Can I send agricultural specialties by parcel after buying them? — A parcel-delivery reception service will operate inside the 2026 event venue.
• Will the opening ceremony be held if it rains? — In 2025, the opening ceremony was canceled due to rain, and the 2026 rainy-weather operating rules have not yet been announced.
• Which exit should I use when coming by Line 2? — From Exit 1-1 of Euljiro 1-ga Station, walk 200 m toward City Hall Intersection.