2027 S/S Seoul Fashion Week

2027 S/S Seoul Fashion Week will be held from 2026-09-01 to 2026-09-06 at DDP and the lawn plaza of Jamsil Lotte World Mall, with DDP's representative address being 281 Eulji-ro, Jung-gu, Seoul. Admission to the event venues is free. On-site fashion show attendance will be handled separately by inviting citizens through a ticket lottery on the official Instagram account; the 2026 lottery was scheduled from August 15 to 20, with two tickets per winner. This edition will mark the first official participation of Lotte World Tower in Jamsil as a runway venue, and Seoul Fashion Week's first outdoor runway is scheduled to take place at World Park. The overall operating hours are listed as 10:00–20:00 (*varies by program).

DDP, Hosting 17 Runways Since Its 2000 Launch

Seoul Fashion Week, launched in 2000, marked its 26th anniversary in 2026 according to the official announcement, and 367 brands have presented 2,247 runways to date. As a global fashion business event organized by the Seoul Metropolitan Government, it connects designers, buyers, and the media.

This edition consists of 21 fashion shows and 8 presentations overall. Seventeen designer runways will be held at DDP Art Hall, while 97 brands are expected to participate in the trade show. DDP will host the runways, presentations, and trade show, while the area around Jamsil Lotte World Tower will add fashion shows and citizen-participation content.

The clearest change compared with the previous edition is the first official participation of Jamsil Lotte World Tower as a runway venue. KIMHĒKIM will take charge of the opening stage and unveil its 10th-anniversary collection, while LIE and KIMHĒKIM are scheduled to host the openings at DDP and Lotte World Tower, respectively.

BMW Shuttle Connecting 281 Eulji-ro and Jamsil

The address for entering DDP into a map is 281 Eulji-ro, Jung-gu, Seoul. Since the event venues are divided among DDP, the lawn plaza of Jamsil Lotte World Mall, and the Lotte World Tower World Park area, it is best to save the venue names separately if you plan to visit both areas in one day.

A BMW shuttle is scheduled to operate between DDP and Jamsil Lotte World Tower. However, as of the August 2026 information, the shuttle operating times and boarding locations had not been announced, and the station exits and walking times for each venue could not be confirmed.

Since the overall operating hours are 10:00–20:00 (*varies by program), a day trip is possible if you are staying in Seoul. However, fashion show times vary by date, so arranging the two venues consecutively without checking the shuttle schedule and show order may result in gaps in your itinerary.

From the NCT FLEA MARKET to QR Shopping

Dunst, General Idea, EBM, and Mahagrid will participate in the Jamsil Lotte World Tower runway, and Seoul Fashion Week's first outdoor runway is scheduled to be held at Lotte World Tower World Park. A real-time shopping service allowing visitors to purchase participating runway brands' products directly via QR code will also be introduced for the first time in this edition.

A KIMHĒKIM 10th-anniversary archival pop-up store will operate on the third floor of Lotte Department Store Jamsil Avenuel, while an Adidas experiential exhibition will be held at Lotte World Tower World Park. The Adidas exhibition will center on a special collaborative runway featuring Stan Smith and KIMHĒKIM.

DDP will feature the SFW K-Lifestyle Street, bringing together K-food, K-beauty, and K-wellness. The NCT FLEA MARKET commemorating the 10th anniversary of NCT's debut and an exhibition of the group's performance outfits will also be held, with all flea market proceeds scheduled to be donated to society.

On the final day of the event, 2026-09-06, a curated runway commemorating the 10th anniversary of NCT's debut is scheduled to take place, and major fashion shows will be livestreamed on the official Seoul Fashion Week YouTube channel.

Through the NCT Curated Runway on September 6, 2026

As of August 28, 2026, information about English guidance and interpretation services had not been announced. Travelers who require English guidance should wait until information is released about whether the fashion shows and presentations will be conducted in Korean and how on-site guidance will be provided before finalizing their plans.

Accessibility for wheelchairs and strollers, as well as the locations of restrooms and rest areas, had not been announced. The parking locations, fees, and peak congestion times, along with rainy-weather operations and cancellation and refund policies for the outdoor runway, could also not yet be confirmed.

The products and prices sold at SFW K-Lifestyle Street, as well as whether card or cash payment will be accepted, had not been announced. Inquiries about the fashion shows and trade show can be made at 02-555-0322, 02-517-8727, and 02-517-8722, respectively, while the integrated public relations operations office can be reached at 070-5130-0022 and the Seoul Metropolitan Government Beauty and Fashion Industry Division at 02-2133-8789.

Before departure, check the latest date-specific schedules and routes on the official website, inquire with the operations office about the required attendance-ticket method, and then finalize your travel itinerary.

• Can I apply for fashion show seats on August 28, 2026? — The citizen ticket lottery was held from August 15 to 20, 2026, with two tickets planned per person, so contact the fashion show operations office at 02-555-0322 to ask about remaining attendance options.
• Can I visit both the DDP and Jamsil runways in one day? — A BMW shuttle is scheduled to operate between the two venues, and overall operating hours are 10:00–20:00 (*varies by program), but the shuttle times and boarding locations have not been announced.
• How will the money raised at the NCT FLEA MARKET be used? — All proceeds from the flea market commemorating the 10th anniversary of NCT's debut are scheduled to be donated to society.
• Can I watch the fashion shows if I cannot attend in person? — Major fashion shows are scheduled to be livestreamed on the official Seoul Fashion Week YouTube channel.