2027 Korea Grand Sale

The 2027 Korea Grand Sale will take place from December 23, 2026, to February 13, 2027, on the first floor of Myeongdong Noon Square and both online and offline nationwide, with free admission. The Myeongdong Welcome Center will operate every day from 11:00 to 20:00 for 53 days, but it has not yet been confirmed whether advance reservations will be required for the 2027 edition. The 2027 edition features gastronomy as its special theme, differing in focus from the five themes of the 2026 edition: food, beauty, fashion, wellness, culture and the arts, and entertainment. Participating categories include air travel and transportation, shopping, accommodation, food and beverages, beauty and health, experiences, and convenience services.

How 2027’s “Gastronomy” Differs from the Five Themes of 2026

The central focus of the 2027 edition is gastronomy. Promotions and experiential programs that allow visitors to experience Korean food culture firsthand are planned, but specific restaurants and menus have not been identified in the information currently available.

The information provided does not specify the number of participating organizations and companies or the five themes for 2026. The number of participating organizations and companies for 2027 is not provided in the same information, so it should not be assumed to be the same as the 2026 figure.

The schedules also differ by edition. The 2025 edition ran from January 15 to February 28, 2025; the 2026 edition ran from December 17, 2025, to February 22, 2026; and the 2027 edition will run for 53 days, from December 23, 2026, to February 13, 2027.

Past benefits should not be interpreted as 2027 benefits. Based solely on the confirmed information, the contents of the 2025 Myeongdong Welcome Center coupon book and partner restaurant benefits cannot be stated definitively. The discount code and immediate discount details likewise cannot be confirmed based solely on the available information.

Travel Planning to Reach the First Floor of Myeongdong Noon Square from 11:00

The destination of the Myeongdong Welcome Center is the first-floor lobby of Myeongdong Noon Square in Seoul. Since it will be open daily from 11:00 to 20:00 from December 23, 2026, to February 13, 2027, it is safest to enter “Myeongdong Noon Square” exactly as written into your map app before departing.

Travel times by departure city, nearby stations and exits, bus numbers, parking, and temporary shuttles have not been provided in the 2027 information. A Seoul itinerary focused only on the Myeongdong Welcome Center can be planned as a day trip based on the 20:00 closing time, but mobile Welcome Centers outside Seoul have different operating periods by region, so their local schedules and return transportation must be checked separately.

Mobile Welcome Centers are scheduled to tour nationwide, including the Gangwon and Gyeongnam regions, and their operating periods differ by region. The 2026 edition also featured a schedule touring major cities nationwide, including Seoul, Daejeon, Busan, and Jeonju, but the dates and routes by city for the 2027 mobile centers have not yet been specified.

Four Benefits to Check at the Welcome Center During the 53 Days

At the Myeongdong Welcome Center, visitors can obtain information about the event and shopping tourism and participate in experiential programs. Receipt rewards connected to local businesses, lucky draws, and promotions for participating-company benefits are also included in the planned 2027 operations.

At the Myeongdong Welcome Center, visitors can check the Korea Grand Sale coupon book and event benefit information. Admission in 2027 will be free, but discount rates and eligibility conditions for individual promotions may vary by category, such as air travel, OTAs, and shopping, so the detailed benefits must be checked separately.

Special promotions are scheduled to begin in October 2026, and their operating periods will vary by promotion. Discounts on Korean brands are planned in the air travel, OTA, and shopping categories, so visitors traveling after December 2026 should select benefits suited to their travel dates.

Whether English information, interpretation, or multilingual services will be available, as well as the language conditions for Korean food culture experiences, has not been confirmed. Payment methods and whether any booths will accept cash only have also not been disclosed, so free admission and the cost of individual purchases should not be treated as the same thing.

Three Remaining Constraints When Choosing a 2027 Welcome Center

The detailed regional schedules and individual lists of participating companies for the mobile Welcome Centers have not yet been confirmed as finalized information. Travelers targeting an event in a specific region or a discount from a particular brand should finalize their routes only after the dates and participation details are announced.

Operations in rainy weather, cancellation and refund policies, and wheelchair and stroller accessibility for the 2027 edition have not been confirmed. Travelers who require English-language assistance or mobility aids may find it difficult to finalize on-site access conditions before this information is released.

For people seeking events that continue late into the night, the Myeongdong Welcome Center’s 20:00 closing time is a limitation. Conversely, its clearly defined operating hours are suitable for itineraries that involve obtaining shopping tourism information in Seoul during the day and checking the coupon book and local-business receipt reward conditions.

Before departing, check the official information for the operating days of the mobile centers by region and the participating benefits, then contact the operations office at 1644-1855 or [email protected] about any remaining conditions before finalizing your itinerary.

• Why should I keep my receipts in Myeongdong? — Because the 2027 Welcome Center includes receipt rewards, a program linked to local businesses.
• Will the mobile Welcome Center in the Gangwon region be open all 53 days? — The mobile centers are scheduled to tour nationwide, and their operating periods differ by region.
• Will the 2025 coupon book and discount benefits also apply unchanged in 2027? — The 2025 coupon book, approximately 400 partner restaurants, the 3,000-won code, and discounts of up to 10% were all benefits of the 2025 edition.
• Until what time can I visit the Myeongdong Welcome Center? — During the 2027 edition, it is scheduled to operate daily from 11:00 to 20:00.