Urban Walks and Nighttime Scenery in Ulsan Along 416 m of Samsan Design Street
Samsan Design Street is a 416-meter-long outdoor shopping street established in Samsan-dong, Nam-gu, Ulsan. Designated in 2010, it operates as a pedestrian space combining a one-way roadway, expanded two-way sidewalks, greenery and water, shopping areas, and nighttime lighting.
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A 416 m shopping street beginning at Samsanjung-ro 74beon-gil 15
Samsan Design Street is an outdoor shopping street established in the Samsan-dong area of Nam-gu, Ulsan Metropolitan City. According to the standard data for specialized local streets, it has a total length of 416 m and 131 registered shops, making it more like an urban destination for walking along a shopping district than a large, standalone tourist facility.
The location provided by the user is the second floor of 15 Samsanjung-ro 74beon-gil, Nam-gu, Ulsan Metropolitan City, while the official Ulsan tourism address is listed as the Samsanjung-ro 74beon-gil area of Nam-gu, Ulsan Metropolitan City. The official tourism directory includes Samsan Design Street among the tourist attractions of Nam-gu, Ulsan, and nearby facilities include restaurants, cafés, bookstores, and accessory shops.
Designation in 2010 and conversion into a pedestrian space from 2008 to 2012
Samsan Design Street was designated in 2010, and Nam-gu, Ulsan, is registered as its managing agency. A 2012 project book explains that the street was one of the sites included in Nam-gu’s three major design-street development projects pursued from 2008 to 2012.
The development project for the Samsan Design Street section is described as having taken place from August 2008 through 2009. Its goal was to transform a vehicle-centered road into a people-centered street, converting an inconvenient and disorderly space into a pedestrian area where people would leave their cars behind and walk for nearby trips.
Undergrounding utility poles and the “nature in the city” concept
The spatial concept of the street is “nature in the city.” During its development, utility poles and cables that harmed the urban appearance were placed underground, and the street was designed so that greenery and water could coexist in the urban streetscape.
The two-way roadway was changed to one-way traffic, while two-way sidewalks for visitors were substantially expanded. Because the shop signs were also systematically designed to suit the streetscape, the best way to understand the structure of this street is to distinguish between the roadway used by cars and the pedestrian paths in front of the shops.
KRW 403 million landscape improvement project in 2023 and LED lighting at night
A total project budget of KRW 403 million was invested in the Samsan Design Street area from March through October 2023. The work removed outdated landscape lighting, installed LED landscape lighting, and refurbished the landscaping.
Reports from 2023 introduced Samsan Design Street by day as an urban resting place and cultural walking route, and at night as a street illuminated by colorful lights. Therefore, if you want to see the lighting and nighttime streetscape, it is best to consider visiting the shops during the day and taking an evening walk as separate activities.
From in front of the Hyundai Department Store annex to in front of Up Square
The section identified in a 2025 notice as the target area for landscape sculptures and landscape lighting extends from in front of the Hyundai Department Store annex to in front of Up Square. The section includes plans to install central street sculptures and landscape lighting, so these two points can be used as the main directional landmarks of the street.
The same notice specifies equal intervals of no more than 10 m for the Luminaré installations, while the proposed specifications for the landscape sculptures include a width of 15 m and a height of 6–7 m. However, because these figures are proposal details from the 2025 notice, they should be understood as indicating the scale planned at the time rather than assumed to match the actual installations currently on site.
Parking and transportation realities for first-time visitors to Ulsan
The official Ulsan tourism page has a transportation information section, but it does not provide a station name, exit, bus route, or walking time. Therefore, the official tourism information alone cannot be used to specify a particular public transportation number that connects directly from Ulsan Station, the bus terminal, or the airport.
A public parking lot for Design Street operates nearby and is listed as having 471 spaces. The lot was scheduled to begin full operations on July 20, 2026, but parking fees are not stated in the publicly available official materials. Since the street itself is a pedestrian-oriented space combining one-way vehicle traffic with two-way sidewalks, the most suitable approach is to park first and then walk along the sidewalk in front of the shops.
Pre-visit information available at 052-226-3534 and 052-226-4844
The representative telephone number for Samsan Design Street shown on the Ulsan City tourism page is 052-226-3534. The managing agency telephone number in the standard data for specialized local streets is 052-226-4844. The former can be used as the representative contact for the tourism information page, while the latter is the contact for the managing agency.
The official Ulsan tourism page does not list separate operating hours or regular closing days. No official admission fee is listed, and the site is presented as an outdoor street that can be used free of charge. The public information does not confirm photography restrictions, whether cash is required, English information or audio guides, specific wheelchair or stroller conditions, or a recommended viewing time. Accordingly, this place should be planned as a street for walking and shopping according to shop hours, rather than as a destination with a ticket office or indoor exhibition hall.
How to experience the Christmas Eve event together with the Samsan-dong commercial district
Samsan Design Street was created by incorporating ideas submitted through a public citizens’ idea contest. The 2012 project book introduces examples such as the Christmas Eve Snowflake Festival, cultural events, and independently organized performances, showing that this public space has been used not only as a passageway but also as an event venue.
Hyundai Department Store and Lotte Department Store are located around the street, and the Ulsan tourism page introduces Samsan-dong as Ulsan’s emerging shopping mecca. Some tourism materials also introduce a model representing Rice Rock at Gajisan, the source of the Taehwagang River. By combining the department stores, restaurants, cafés, bookstores, and accessory shops after walking along the shopping street, visitors can explore the landscape of the 416 m street and the Samsan-dong commercial district along one route.
Before You Go
- Address
- Samsanjung-ro 74beon-gil area, Nam-gu, Ulsan Metropolitan City; user-provided address: second floor, 15 Samsanjung-ro 74beon-gil, Nam-gu, Ulsan Metropolitan City
- Hours
- No separate operating hours listed
- Admission
- Confirmed as an outdoor street available free of charge, but no official admission fee listing was found
- Phone
- 052-226-3534; managing agency telephone number in the standard data for specialized local streets: 052-226-4844
- Official site
- https://www.ulsan.go.kr/tour/kor/unit/shopping/view.do?mId=001002011000000000&unqId=12
- Transport
- The official Ulsan tourism page has a transportation information section, but no specific station name, exit, bus route, or walking time is provided
- Parking
- A public parking lot for Design Street operates nearby. It has 471 spaces and was scheduled to begin full operations on July 20, 2026. Parking fees could not be confirmed in the publicly available official materials.
- Accessibility
- Introduced as a pedestrian-oriented street where vehicles can travel only one way and two-way sidewalks for visitors have been substantially expanded
The information above is current as of the time of writing. Check the official information again before visiting.
Places
Nearby Attractions 3
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1
Hyundai Department Store Ulsan BranchA large department store offering brand shopping along with dining and cultural facilities -
2
Lotte Department Store UlsanA multifunctional shopping destination where you can enjoy fashion, dining, and movies all in one place -
3
Taehwagang National GardenAn ecological park where you can stroll through the Sipridae Bamboo Grove and themed gardens while enjoying riverside scenery.
Food & Dining 3
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4
Ulsan Eonyang BulgogiA Korean restaurant serving Eonyang-style bulgogi and Korean beef barbecue. -
5
Buradeo Gogi-jipA Korean barbecue restaurant serving aged pork cuts such as samgyeopsal (pork belly) and moksal (pork neck) for grilling at the table. -
6
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