Sungsimdang DCC Branch on the First Floor of the Daejeon Convention Center

Seongsimdang, Daejeon's bakery that began with two sacks of flour in 1956

Seongsimdang is a local bakery in Daejeon that began with two sacks of flour in 1956. The DCC branch is not housed in a traditional downtown bakery building but on the first floor of Exhibition Hall 1 at the Daejeon Convention Center, making it a convenient location for travelers visiting the exhibition and meeting facilities as well.

Its address is 107 Expo-ro, Yuseong-gu, Daejeon, and searching for “Daejeon Convention Center” or “DCC” by building name will help you find it. The provided coordinates are 36.375285° N, 127.392245° E. This is a shop where you purchase bread and desserts, rather than a site with a separately listed tourist admission fee.

Opening at 08:00, but the DCC branch hours differ by source

The official Seongsimdang store guide lists the hours as 08:00–22:00 daily, open year-round. The main telephone number is 1588-8069, and the official website is https://sungsimdang.co.kr/. These are the store details published on the official Seongsimdang website as of August 2026.

However, Tableling lists the Seongsimdang DCC branch as operating daily from 08:00–21:00, so the two sources do not match. If you plan to arrive late at the DCC branch, it is safest to confirm by calling 1588-8069. The official information lists the first-floor café as 08:00–21:00 and the second floor as 08:00–20:00 daily, and the official website indicates that it is open year-round.

When departing from Daejeon Station, transfer from the subway to a bus

From Daejeon Station, the official route is to take Subway Line 1, get off at Government Complex Station, transfer to bus 705 or 707 at Dunsan Police Station, and get off at Daejeon Convention Center. The total journey takes about 40 minutes. Bus 705 runs every 15 minutes, and bus 707 every 20 minutes.

From Seodaejeon Station, walk to Seodaejeon Station Intersection, take bus 618, and get off at the DCC terminus; the journey takes about 45 minutes. Bus 618 runs every 18 minutes. For travelers who would rather not wait long for a bus, the comparison information of about 20 minutes by car from Daejeon Station and about 20 minutes from Seodaejeon Station may also be useful.

• Daejeon Station: Subway Line 1 → Government Complex Station → transfer to 705 or 707 → Daejeon Convention Center, about 40 minutes
• Seodaejeon Station: Seodaejeon Station Intersection → bus 618 → DCC terminus, about 45 minutes
• Car: about 20 minutes from Daejeon Station and about 20 minutes from Seodaejeon Station

The shortest routes and longer-interval lines from the bus terminals

From Daejeon Complex Terminal, take bus 102, transfer to bus 705 or 707 at Dunsan Police Station, and get off at Daejeon Convention Center. The official guide estimates about 40 minutes, but the detailed interval for bus 102 was not confirmed in this material. Because the route includes a transfer, it is advisable to check real-time arrivals in a bus app.

From Yuseong Intercity Bus Stop, walk to Guam Station, take bus 121, and get off at Daejeon Convention Center; the route takes about 30 minutes. Bus 121 runs every 22 minutes. From Daejeon Government Complex Intercity Bus Stop, transfer to Rapid Bus 3 at Dunsan Police Station and travel about 20 minutes to the DCC terminus. Rapid Bus 3 runs every 10 minutes.

• Daejeon Complex Terminal: bus 102 → Dunsan Police Station → bus 705 or 707, about 40 minutes
• Yuseong Intercity Bus Stop: Guam Station → bus 121 → Daejeon Convention Center, about 30 minutes
• Daejeon Government Complex Intercity Bus Stop: Dunsan Police Station → Rapid Bus 3 → DCC terminus, about 20 minutes

Distinguish the regular bread line from the cake boutique line at the entrance

Visitor reviews repeatedly explain that the entrance queue is divided into two lines: the cake-boutique line on the left and the regular bread-shop line on the right. If someone looking for cake joins the regular bread line, they may have to line up again, so check the appropriate line at the entrance before joining.

Waiting times vary considerably by review. One account says entry took less than 10 minutes on a weekday at lunchtime, while for Friday at 18:00, both a 0-minute wait and a 30-minute wait have been reported. Some reviews mention a line from the entrance at 16:00 on weekends, while another records that the crowd increased sharply from 16:00 ahead of the 17:00 Swiss-roll display.

Bread to buy at the DCC branch and the Ttuiso Station across the street

The DCC branch is introduced as selling regular bread, cakes, and Swiss rolls. Yuseong Pongdang is listed as an item exclusive to the DCC branch, so travelers looking for something different from the main branch can check for this name on the shelves. Visitor photos also show tongs and wooden trays provided inside the shop.

If you only want fried soboro, do not look for it inside the shop; go to Ttuiso Station across the street. Ttuiso Station is located opposite the DCC branch and is introduced as a shop selling only fried soboro. Prices shown in on-site photos confirm an egg tart at 3,000 won and a box of Pure Madeleine No. 2 at 12,000 won. As of August 2026, Tableling lists Chestnut Siru at 45,000 won at 09:00 and Chestnut Siru at 12:00.

Exhibition Hall 1 parking: 403 spaces and 30 minutes free

If you are driving, enter “Daejeon Convention Center” or “DCC” into your navigation system. The parking lots are divided between Exhibition Hall 1 and Exhibition Hall 2, with a total capacity of 1,137 vehicles. The Exhibition Hall 1 parking lot serving the Seongsimdang DCC branch has 403 spaces, while the Exhibition Hall 2 parking lot has 734 spaces.

Parking costs are free for the first 30 minutes, then 500 won per 15 minutes, with a daily maximum of 10,000 won. Patriots, people with disabilities, and owners of compact or eco-friendly vehicles are eligible for a 50% discount. Parking inquiries can be directed to the Operations Support Team parking office at 042-250-1570; the email address is [email protected]. No separate free-parking policy linked to Seongsimdang purchases was confirmed.

From a 30-minute visit to two hours of shopping: plan for crowds

Reviews differ, but accounts commonly describe spending about 1–2 hours browsing the Seongsimdang DCC branch. Choosing bread and paying quickly can make the visit short, but waiting to enter, selecting products, and queuing at checkout can extend the schedule. Some reviews also say that the shop may feel crowded because the interior is not as spacious as expected.

Although some visitors say shopping is relatively more relaxed than at the main branch, lines can become long at particular times, such as the 16:00 weekend wait and demand for Swiss rolls around 17:00. Wheelchair users can use the accessible parking spaces, step-free main entrance route, elevators, and separate men's and women's accessible restrooms at the Daejeon Convention Center. No separate information was confirmed regarding stroller routes, English guidance or audio guides, photography restrictions, or whether payment is cash-only.

• Recommended stay: about 1–2 hours based on reviews
• Crowd caution: 16:00 on weekends and around 17:00 when Swiss rolls are released
• Accessibility: accessible convention-center facilities confirmed; no separate stroller information