"Who is that guy?" The whole world 'swings' with a single photo…Jennie releases a summer song [Focus S]

[SpoTV News=Reporter Jeong Hye-won] Even with just one photo released ahead of the unveiling of her new song, BLACKPINK's Jennie set the internet abuzz and proved her 'Jennie power.' In particular, Jennie raised expectations by releasing a 'summer song' right after breaking her previous Billboard best.

Jennie will release her new single, 'Less than a Lover,' at 1 p.m. on the 24th. This new song had already been first unveiled by Jennie at major overseas music festivals such as the U.S. 'The Governors Ball Music Festival 2026,' Denmark's 'Roskilde Festival,' Poland's 'Open'er Festival,' and Spain's '2026 Mad Cool Festival,' drawing an enthusiastic response.

In particular, before announcing her comeback, Jennie drew attention by posting a Polaroid photo on SNS showing her leaning affectionately against a man's shoulder. At the time, the man's face was covered with a heart emoji, making his identity impossible to determine, and various guesses followed online, drawing much attention.

Later, along with the comeback news, Jennie revealed a photo of herself facing a man with a truck window in the background. It was later known that the person was Taiwanese model Kai (Na Kai), and it was revealed that this was one of Jennie's comeback promotions.

In addition, Jennie posted a short video on her TikTok account along with the text, "Music video for 'Less than a Lover' coming out this Friday." In the video, Jennie and Kai were standing side by side on an unpaved road, and later a scene showing the two holding hands and running together caught the eye.

Jennie, who has drawn various interpretations and guesses from fans around the world with teaser photos and videos alone, once again proved her overwhelming buzz.

Another reason expectations are building for this new song is that Jennie recently achieved a career-best result on the U.S. Billboard charts.

With 'Dracula,' a collaboration with Tame Impala, Jennie reached No. 5 on Billboard's main singles chart, the 'Hot 100,' setting a new personal best. The song, originally released in October last year, surged back in popularity after the remix version featuring Jennie was released in February, becoming a viral hit mainly on short-form platforms. Billboard recognized Jennie's contribution and included her name in the chart credit as well.

Jennie had previously entered the Billboard 'Hot 100' with multiple songs such as 'Mantra,' 'Love Hangover,' and 'Like Jennie,' but through 'Dracula' she entered the top 5 for the first time, breaking her own best record and setting a new milestone as a solo artist.

As Jennie's presence continues to expand further on stages around the world, attention is focused on what achievements her 'Jennie-style summer song,' which drew intense interest with just one photo, will deliver.