VW, Sponsoring singer-songwriter Jason Mraz’s Korea visit concert on the 17th - OSEN

Volkswagen attempts to connect with music in order to promote its product concept.

To commemorate the launch of the compact hatchback 'Polo 1.6 TDI R-Line,' Volkswagen Korea officially sponsors the Korean concert of singer-songwriter Jason Mraz (Jason Mraz).

This official sponsorship was planned on the idea that the appeal and sensibility of the compact hatchback 'Polo 1.6 TDI R-Line,' which targets the 25- to 35-year-old generation and embodies a 'Fun-to-Drive' spirit on the road, align well with Jason Mraz's musical world.

As part of this effort, Volkswagen Korea will provide an official vehicle for the concert and support the artist's activities in Korea. In addition, the 'Polo 1.6 TDI R-Line' will be specially displayed at the entrance to the concert venue for the Korean concert event held on the 17th at Jamsil Sports Complex Auxiliary Stadium, while Polo special souvenirs will be given to audience members on a first-come, first-served basis.

Park Dong-hoon, president of Volkswagen Korea, said, "We decided to sponsor this event because Volkswagen, which presents new values in life based on the essence of the automobile, and Jason Mraz, who communicates with audiences through the medium of music, are a great match." He added, "We hope this concert will be an opportunity for young customers to experience Polo's emotional driving spirit, 'Fun-to-Drive.'"

Volkswagen has established itself as an entry-level imported car brand for young people, with models such as 'Golf,' 'Beetle,' and 'Scirocco,' among other imported brands from its German home base, and it is making efforts in many areas to maintain this position.