tvN pulled it off… “Peak viewership rating 5.7%” sprint → Laughs and heartfelt moments all captured as it secures “No. 1” in its time slot, Korean entertainment (“You Quiz on the Block”)
tvN's 'You Quiz on the Block' secured the No. 1 spot in its time slot, recording a best viewership rating of 5.7% in the episode themed around family special.
▲Surpassed a peak viewership of 5.7%→Proven strength through ratings
The 352nd episode of 'You Quiz on the Block,' aired on the 22nd, recorded an average of 4.2% and a peak of 5.7% for households in the Seoul metropolitan area based on Nielsen Korea's paid platform, and also set a new high nationwide with an average of 4.0% and a peak of 5.7%. It not only ranked No. 1 in the same time slot including cable and general programming channels, but also posted the highest figure among all channels, including terrestrial broadcasters, in the key 20-49 demographic ratings for tvN.
The episode was completed under the direction of PD Heo Gang-seok and Kim Ji-young, and under the theme of 'family,' various stories resonated with viewers. The diverse lineup spanning generations and professions is also being credited with helping boost the ratings. Since its first broadcast in 2018, 'You Quiz on the Block' has consistently won viewers' affection by highlighting people from all walks of life, and this family special is also being praised for receiving a strong response as part of that continued legacy.
▲Kim Kang-woo and Ki Sung-yueng, brothers-in-law, first joint appearance
This episode was especially notable for centering on the theme of 'family.' Actor Kim Kang-woo and football player Ki Sung-yueng drew major attention by appearing together on broadcast for the first time as brothers-in-law. When asked how often they actually meet, Kim Kang-woo gave a straightforward answer: "We're the same as everyone else. We only see each other when there are family events."
An anecdote from the booking process was also revealed. Ki Sung-yueng said, "Even my wife was taken aback," while Kim Kang-woo also shared behind-the-scenes details about their unexpected joint appearance, saying, "What was really funny was that my wife got a call from 'You Quiz.'" Old memories surrounding marriage were also brought up. Kim Kang-woo asked Ki Sung-yueng, "How old were you when you got married?" and when Ki Sung-yueng replied, "I was twenty-five," he honestly revealed, "I was against that marriage. At the time, you were too young for me to even imagine it." As the 13-year-long connection between the two brothers-in-law was highlighted on air for the first time, their chemistry brought viewers a fresh kind of enjoyment.
▲From twin chefs to a pediatric heart surgery expert, stories of life across fields
Chef Lee Dong-jun, known as the French Papa from 'Black & White Chef 2,' and Lee Dong-ha, the Samsung SDS salesman who gained attention through 'Kim Manager Reels,' also appeared as twin brothers born five minutes apart, revealing a special brotherly bond. The two candidly shared their lives, each born to the same parents but walking different paths, touching viewers' hearts. The image of brothers who have held their own in opposing worlds of cooking and office life delivered a quiet resonance to viewers.
Professor Kim Woong-han, the world-renowned thoracic surgeon called a legend in pediatric heart surgery, also joined the show and had an in-depth conversation with Yoo Jae-suk. His sense of mission in protecting children's hearts for decades made the studio solemn, and viewers responded that his sincerity as a doctor came through as it was. The broadcast also introduced the decisions he made in moments of crisis, adding deeper resonance. His story of protecting the lives of countless children over decades left viewers with a profound sense of emotion. The sight of guests active in different fields gathering in one place to share their lives once again showed the true essence of the program's long-standing commitment to 'people's stories.'
The next episode already has a new lineup prepared. Jang Ji-hoon, who has served as the cheering squad leader for the Lotte Giants for 20 years; Jeon Joo-yeon, the world's No. 1 barista; magician Lee Eun-gyeol, who has introduced Korean magic to the world stage for 30 years; and singer Kim Jong-kook, who is enjoying a happy newlywed life, are scheduled to appear one after another. Viewers are already looking forward to the life stories these figures from each field will share, and as the lineup spans a wide range of professions, attention is focused on whether the next episode will continue to receive a strong response.
'You Quiz on the Block' episode 353, which sincerely captures diverse life stories and continues to be loved by home viewers, will air on the 29th at 8:45 p.m.
Reporter Heo Jang-won / Photo = tvN 'You Quiz on the Block'
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