Stray Kids’ ‘This & That’ MV Surpasses 100 Million Views… Most Among 4th-Generation Boy Groups

[OSEN=Reporter Ji Min-kyung] Stray Kids' 'This & That' music video has surpassed 100 million views on YouTube, proving the group's firmly established status as a global powerhouse.

The video, the title track of the mini album 'THIS & THAT' released on August 7, reached the 100 million-view milestone at 1 p.m. on the 23rd. The song stands out with its signature chill and cool hip-hop mood, while its stylish visuals, which offer a fresh reinterpretation of an old, worn-down space, blend with the eight members' groovy performance to inspire global music fans to stream it repeatedly. With this achievement, Stray Kids now has a total of 22 music videos with over 100 million views, including 16 title tracks, firmly maintaining the record for the most 100 million-view music videos among fourth-generation K-pop boy groups.

In particular, all 22 songs that have joined the 100 million-view ranks feature contributions from 3RACHA, the group's production team, demonstrating the true capabilities of these self-producing idols. Bang Chan, a key member of the team, registered 245 songs with the Korea Music Copyright Association (KOMCA) as of the 23rd, becoming the K-pop idol with the most registered copyrights. Changbin and Han have also been credited with 210 and 207 songs, respectively, proving their overwhelming production abilities. 'This & That,' created by the trio, made history upon its release as the first work by an artist worldwide to enter the U.S. Billboard 200 at No. 1 for nine consecutive releases. It continues to demonstrate its immense album power, topping the Billboard World Albums and Top Album Sales charts dated September 26.

Stray Kids, achieving unparalleled chart results, is riding its momentum to conquer the South American continent. As the sole headliner of the new music festival 'STRAYCITY,' named after the group, they are receiving explosive responses across Latin America. After opening the festival grandly in Bogotá, Colombia, on the 9th (local time), they delivered heated performances in Buenos Aires, Argentina, on the 14th and 15th. They are scheduled to visit Mexico City, Mexico, on the 25th and 26th, bringing the spectacular finale to their massive global tour.

[Photo] JYP Entertainment