Just Looking Is Enough—Kyâ~♥ BTS V (V of BTS) and Jinro’s Global Ambassador Debut: “New Visual”

BTS's V has taken a dazzling first step as the first global ambassador for the JINRO brand.

On July 9, HiteJinro released a teaser video of JINRO's first global ambassador, V, on its official social media channels.

This teaser is a new campaign video tied to JINRO's first-ever selection of a global ambassador. In the video, V appears wearing a black leather jacket and jeans with a two-tone hairstyle, and after the elevator doors open, he is seen holding a Chamisul product.

HiteJinro stated, "V is the person who can best embody the brand values and emotions that JINRO pursues," and added, "Going forward, we will carry out a variety of activities together with V to communicate more closely with consumers both in Korea and around the world, and we will continue expanding JINRO's mainstream popularity." HiteJinro's aim is to raise brand awareness and preference in overseas markets by putting V at the forefront.

JINRO has maintained the title of the world's best-selling distilled spirit for 25 consecutive years as selected by the UK liquor trade magazine Drinks International, and sold 94.5 million cases last year.