"G-Dragon’s Ad Fees Are Overwhelming"... Park Bo-gum at 1.2 billion won, Kim Yuna at 1 billion won—“Top Star Pay” Revealed

(Seoul=News1) Reporter Kim Hak-jin = As competition among commercial banks' brands intensifies, the price tags of top stars are also soaring. It was analyzed that the combined annual advertising expenses of the five major commercial banks last year exceeded 800 billion won for the first time.

According to Financial News on the 26th, KB Financial is maintaining contracts with sports star Kim Yuna and actor Park Eun-bin, and the advertising industry estimated that Kim Yuna receives more than 100 million won per commercial and Park Eun-bin receives at least 700 million won per year.

New girl group Hearts2Hearts' annual price tag was also evaluated at more than 350 million won.

KB Kookmin Bank recently selected film director Jang Hang-joon and writer Kim Eun-hee as new advertising models.

NH NongHyup Bank's existing model, actor Byun Woo-seok, saw his value rise significantly after the success of his work and is now said to command about 1 billion won per year. Actor Park Ji-hoon, who recently signed a contract, has also reportedly seen his value in the advertising industry surge after the success of the film 'The Man Who Lives with the King' and the drama 'The Legend of the Cook Soldier'. Broadcaster Kian84 also joined as a new model.

The bank with the largest advertising expenditure was Hana Bank, which spent 177.6 billion won on advertising and publicity expenses last year. Hana Bank has built a star-studded model lineup including soccer player Son Heung-min, IVE's An Yujin, singer Lim Young-woong, broadcaster Kang Ho-dong, and singer G-Dragon.

In particular, the advertising industry evaluates G-Dragon's annual advertising fee as the highest in the industry. IVE's An Yujin is known to receive about 700 million won per year in advertising fees.

According to the media, Woori Bank invested 167.3 billion won in advertising last year. Woori Financial has singer IU and Woori Bank has IVE's Jang Wonyoung as models, respectively.

Shinhan Bank spent 157.6 billion won on advertising last year, and uses actor Park Bo-gum, whose advertising fee is about 1.2 billion won, as a model. NH NongHyup Bank's advertising expenses last year were reported to have reached 145.8 billion won.