Did Jang Won-young ‘break up’? From the airport to social media, she was decked out in Brand D [MD Issue]

[MyDaily = Reporter Kim Do-hyung, Incheon International Airport] Jang Wonyoung (22)'s fashion choices have changed significantly. As she has recently been wearing items from Brand D one after another instead of Brand M, which she had been associated with for a long time, growing attention is being paid to whether this signals a change.

Jang Wonyoung of the group IVE departed for Paris, France, via Incheon International Airport on the morning of the 28th to attend an overseas engagement. She is scheduled to attend Brand D's 2027 spring/summer collection show, which will be held locally on the 29th.

That day, Jang Wonyoung showed off an airport outfit styled entirely with Brand D. She paired a white short-sleeved knit top decorated with floral motifs and Brand D lettering with a white miniskirt, then added a Brand D bag and ballet flats to complete a clean yet bright look.

The prices of the items she wore are also substantial. The knit top costs 4.7 million won, the bag 5.45 million won, and the shoes 1.45 million won, bringing the combined price of the three items to approximately 11.6 million won.

Jang Wonyoung has maintained her relationship with Brand M since being selected in October 2021 as the brand's first and youngest official ambassador in South Korea. However, Brand M's presence has noticeably diminished in her recent social media posts and official activities. On social media, a hat she wore at an amusement park on July 18 is believed to have been her last Brand M item.

By contrast, she has been showcasing Brand D items one after another since September began. At the photo exhibition 'An-Young,' held earlier this month with fellow member An Yujin, she also attracted attention with an outfit from Brand D. On the 28th, ahead of her first Fashion Week appearance, she actively highlighted her connection with Brand D by posting as many as 24 photos on social media.

Because luxury-brand ambassador contracts strongly involve representing a brand's image, simultaneous activities with competing brands are not common. In fact, contracts are reportedly known to include strict restrictions on wearing clothing or accessories from competing brands.

For this reason, as Jang Wonyoung, who had previously worked as the face of Brand M, has recently placed Brand D front and center in her official activities and social media, interpretations have naturally emerged that her relationship with Brand M may have changed. Netizens are also flooding social media with reactions and speculation such as, “Did she part ways with Brand M?” and “Has her ambassador activities ended?”

It is not yet known whether Jang Wonyoung has shifted the focus of her brand activities from Brand M to Brand D or whether this is simply a temporary change aligned with her recent schedule. However, as her recent activities from airport fashion to social media show, it is clear that Brand D's presence has grown. Attention is focused on whether new brand-related news will emerge with this Fashion Week as a turning point.

Reporter Kim Do-hyung ([email protected])