1970s Market Scene Revived in a 52-Meter Alley in Jochiwon
Jochiwon Theme Street is a retro-themed space created by transforming a 52-meter unused area inside Sejong Traditional Market into an alley reminiscent of the old bustling downtown. Explore it for free, visit photo zones modeled after a stationery store, teahouse, and theater, and enjoy dalgona-making and school-uniform experiences alongside a stroll through the market.
I’ve been here?
Your check-in helps the next traveler.
29 people viewed this week Be the first
One tap — no writing needed
Inside the market at 10-8 Jangan-ro, 552 m from Jochiwon Station
Jochiwon Theme Street is located at 10-8 Jangan-ro, Jochiwon-eup, Sejong Special Self-Governing City. If arriving from outside the area, setting Jochiwon Station as your destination is the clearest option; the site is approximately 552 m from the station. However, the station exit number and exact walking time were not confirmed in the available information.
The theme street is not a large, independent tourist attraction but a short space of approximately 52 m inside Sejong Traditional Market. Since the distance to Sejong Traditional Market is listed as approximately 130 m, visitors should enter through the market entrance and look for the alley inside. The directly connected city bus route number and disembarkation stop were not confirmed.
Why a 52 m alley was used to revive the market center of the 1970s
Jochiwon Theme Street is a retro-themed space created inside Sejong Traditional Market. The introduction materials explain that this site was the center of the market until the 1970s, and the present short alley has become a place that presents the market’s past within today’s commercial district.
The Sejong Small Business Cooperative, local residents, and university students took the lead in recreating old Jochiwon in approximately 52 m of unused space. It is a space created together by young people, local residents, and merchants, with the aim of revitalizing Sejong Traditional Market and preserving and promoting Sejong City’s 10 local resources.
How to find the teahouse and theater photo spots beside the corner store
The alley contains nostalgic scenery, a friendly corner store, small workshops, and cafés. Visitor reviews introduce a space styled like an old stationery shop where visitors can see snacks and toys once associated with stationery stores, and report that there is a separate photo spot in the alley beside it.
Entering the alley beside the stationery shop leads to photo spots shaped like a teahouse and a theater entrance, while stairs lead up to a rooftop space. Therefore, rather than turning back after seeing only the entrance, it is best to explore the alley beside the stationery shop and continue up the stairs. Since stairs are included, accessibility for wheelchairs and strollers across the entire route was not confirmed.
Dalgona and school-uniform experience fees after free admission
Admission to Jochiwon Theme Street itself is free. Separate experiences are listed at 22,000 won for Traditional Market Running Man, 12,000 won for making coffee-ground planters, 19,000 won for the topiary experience, and 19,000 won for the homemade fruit preserve experience.
The nostalgic school-uniform experience costs 4,000 won, and the dalgona experience costs 5,000 won. Dalgona making and dalgona-cutting activities, as well as Masil Photo Studio, are also introduced, and the experiences are available to visitors of all ages. As these fees are listed as of 2026, plan your budget separately for simply exploring the alley and participating in paid programs.
Open until 10 p.m. on weekdays, but closed Tuesday when Monday is a market day
As of 2026, the hours are 10:00–22:00 on weekdays and 10:00–18:00 on weekends. The regular closing day is every Monday; if Monday is a market day, the site is closed on Tuesday instead. Market days are dates that include the 4th or 9th of the month.
Sejong Traditional Market holds its five-day market on dates that include the 4th or 9th of each month. Visitors who want to see the market-day atmosphere can choose one of these dates, but should note that the closing rule changes when a market day falls on Monday. Restrooms are reportedly available.
Days featuring Traditional Market Running Man and flea markets
The theme street is reported to operate the Traditional Market Running Man program, coffee-ground experiences, dalgona experiences, and old-fashioned school-uniform experiences. Traditional Market Running Man costs 22,000 won, while making a coffee-ground planter costs 12,000 won. The experience programs are open to visitors of all ages.
It has also been introduced as a venue for events such as flea markets. However, programs and events are marked as subject to change in the 2026 information, so if you are visiting specifically for an experience, it is safer to call 044-867-7950. The availability of English information, an audio guide, and cash-only payment was not confirmed.
A small space to combine with the market in about an hour
Based on the introduction materials and visitor reviews, the theme street itself is not large and is suitable for taking a lap around the market while looking around and taking photos. The nostalgic school-uniform experience is listed as taking approximately one hour. Rather than being an itinerary involving a long walk through a large outdoor attraction, it is better suited to combining a short alley tour with experiences.
Nearby attractions include Sejong Cultural Center, approximately 260 m away; Semi-Public, approximately 338 m away; and Jochiwon 1927 Art Center, approximately 341 m away. Cheonghyang Japanese Restaurant is approximately 468 m away, Mosiul approximately 633 m away, and Shinheung Fried Chicken approximately 677 m away. Together with Sejong Traditional Market, approximately 130 m away, these places make it easy to combine the market, cultural spaces, and a meal in one itinerary, although each venue’s operating status and experience reservation information were not separately confirmed.
Restrictions to know before visiting by car or taking photos
Parking facilities are reportedly available, but parking fees and the number of parking spaces were not confirmed. Public transportation users can reliably use only the information that the site is approximately 552 m from Jochiwon Station. Since the station exit number and bus route number are not provided, international visitors coming for the first time will find it practical to enter the address “10-8 Jangan-ro, Jochiwon-eup, Sejong Special Self-Governing City” into a map app.
The site is introduced as a photography location and social media photo spot, and visitors can also rent old-fashioned school uniforms and take photos in the alley. However, restrictions on photography, English information, an audio guide, and cash-only payment were not confirmed. The inquiry phone number is 044-867-7950, and the official information address for the Sejong Youth Center’s “Fun Map” is https://4242.or.kr/_sjmap.
Before You Go
- Address
- 10-8 Jangan-ro, Jochiwon-eup, Sejong Special Self-Governing City
- Hours
- Weekdays 10:00–22:00 / Weekends 10:00–18:00
- Closed
- Every Monday. If Monday is a market day, closed Tuesday. Market days are the 4th and 9th of each month.
- Admission
- Free admission. Separate experience fees: Traditional Market Running Man 22,000 won, coffee-ground planter making 12,000 won, topiary experience 19,000 won, homemade fruit preserve experience 19,000 won, nostalgic school-uniform experience 4,000 won, and dalgona experience 5,000 won.
- Phone
- 044-867-7950
- Official site
- https://4242.or.kr/_sjmap
- Transport
- Approximately 552 m from Jochiwon Station. Approximately 130 m from Sejong Traditional Market.
- Parking
- Parking facilities reportedly available. Parking fees and the number of spaces were not confirmed.
- Time needed
- Approximately 1 hour based on reviews and introduction materials (for the nostalgic school-uniform experience)
- Accessibility
- Reviews confirm that a rooftop space can be reached by climbing stairs. Accessibility for wheelchairs and strollers across the entire route was not confirmed.
The information above is current as of the time of writing. Check the official information again before visiting.
Places
Nearby Attractions 1
-
1
Sejong Cultural CenterA cultural institution that organizes local cultural events and conducts research on local history.
Food & Dining 3
-
2
Cheonghyang Japanese RestaurantA traditional Japanese restaurant where you can enjoy sashimi and Japanese cuisine. -
3
-
4
Sinheung PadakA specialty restaurant serving green onion chicken with shredded green onions and whole chicken.
More Travel Guides in This Area
Travel Guide
Local Records and Cultural Activities of Sejong at 17 Munhwa-ro, Jochiwon
Travel Guide
How to See a Performance at Sejong Culture and Arts Center, 22 Munyehoegwan-gil, Jochiwon
Travel Guide
Jochiwon 1927 Art Center: How a 100-Year-Old Silk Factory Became a Cultural Space
Travel Guide
Sejong Bear Tree Park, Where More Than 100 Asiatic Black Bears Meet a 100,000-Pyeong Garden
Korea News
News
‘NewJeans Expulsion’ Danielle Releases Her First YouTube Video… “We Don’t Know What Will Happen Next”
![aespa’s North American Tour Has Remaining Seats Despite ‘$49’ Bargain Prices… A Stark Popularity Gap with KATSEYE [TEN Starfield]](https://kotourlive-images.s3.ap-northeast-1.amazonaws.com/news/1788485037424_a59b1932_naver_rank_thumb_0000774618_1788485037424.jpg){kind=icon}
News
aespa’s North American Tour Has Remaining Seats Despite ‘$49’ Bargain Prices… A Stark Popularity Gap with KATSEYE [TEN Starfield]
![[Photo] TWICE’s Dahyun attends a film festival red carpet as an actress](https://kotourlive-images.s3.ap-northeast-1.amazonaws.com/news/1788485316508_edd43ecd_news_870a60a6-6f11-4d73-aa7c-48d91318a0f7.jpg)
News
[Photo] TWICE’s Dahyun attends a film festival red carpet as an actress
![[On-Site Video] “We’re Departing Separately Together”… BIGBANG Begins ‘COSMOS’ World Tour](https://kotourlive-images.s3.ap-northeast-1.amazonaws.com/news/1788485226518_c5719641_news_fdd4764a-0f4e-4968-8e4e-e98a02872f88.jpg)
News