2025 K-Beauty Trends and Practical Information for Busan Travelers
As the K-beauty industry moves away from dependence on China and expands into more diverse markets, the keywords drawing the most attention from global consumers are glass skin and acne-friendly formulas. Glass skin, which refers to a clear and smooth complexion, is closely tied to Korea's skincare philosophy, and a wide range of products and treatments for achieving it have become mainstream.
Couples traveling in the Haeundae area of Busan can enhance the quality of their trip by combining K-beauty cosmetics shopping with expert consultations. In particular, foreign buyers should remember that by using the VAT refund (Tax Refund) system, they may be able to purchase products at a lower price than the listed amount. When purchasing, present your passport and complete the refund application form, then receive the refund in cash or by card at the airport or a designated refund counter when departing.
Also, the Korea Beauty Festival 2025, running from June 19 to July 18 this year, is offering K-beauty experiences and promotions not only in Seoul but also in major regions nationwide, so if it overlaps with your travel schedule, it can be a chance to try various products at discounted prices.
Recommended Place Information
Salong Bellavi Beomgye Main Branch
Salong Bellavi Beomgye Main Branch is a trendy hair salon equipped with an AI style experience service. A key feature is that you can preview styles that suit you with AI before receiving an actual treatment and make a reservation. It offers a variety of hair services for women, including cuts, perms, and coloring, and is especially strong in tone-down dyeing and ash-tone coloring.
Address: 55, Pyeongchon-daero 223beon-gil, Dongan-gu, Anyang-si, Gyeonggi-do, 4F Hours: 10:30 ~ 20:30 Price range: Root touch-up (under 3 cm) 45,000 won, perm from 100,000 won, coloring from 80,000 won, clinic treatment from 50,000 won Features: AI style experience, designer consultation available, online reservation support English availability: No specified information (phone confirmation recommended before visiting)Allday Salon Dongtan Station Branch
Allday Salon Dongtan Station Branch is a salon located in a highly accessible area near the station, with designers who handle precise treatments such as root coloring. It provides detailed consultations for women's color tone adjustments and styling, and related videos are available so you can review the treatment process in advance.
Address: Room 2044, 2F, 102, Dongtan-yeok-ro, Dongtan-gu, Hwaseong-si, Gyeonggi-do Accessibility: Convenient to use public transportation, near Dongtan Station Price range: Please inquire directly for specific information English availability: No specified information (pre-visit phone consultation recommended)Beauty K
Beauty K is a K-beauty cosmetics specialty shop located in Gijang, Busan, and is familiar with services for foreign tourists, as shown by reviews from international visitors such as American students who experienced Korean skincare. It also operates a K-beauty school program, allowing visitors not only to purchase cosmetics but also to learn Korean skincare methods and makeup techniques. It is a space where women customers can receive direct consultations and purchase a variety of skincare products aimed at achieving glass skin.
Address: B101-109, B114-117, 98 Gijanghaean-ro, Gijang-eup, Gijang-gun, Busan Features: K-beauty cosmetics sales, skincare consultation, makeup and semi-permanent makeup education programs Price range: Varies by product (inquire directly) English availability: Likely consultation available, as there is content for foreign customers Additional info: Located near the coast road, allowing a visit together with Haeundae's seaside scenery
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