2025 K-Beauty Trends and Practical Information for Busan Travelers
As the K-beauty industry moves away from dependence on China and expands into a wider range of markets, the keywords drawing the most attention from global consumers are glass skin and acne-friendly formulas. Glass skin, which creates a transparent and smooth complexion, is closely aligned with Korea’s skincare philosophy, and a wide range of products and treatments for achieving it have become mainstream.
Couples traveling in the Haeundae area of Busan can enhance the quality of their trip by experiencing K-beauty product shopping together with expert consultations. In particular, overseas shoppers should remember that by using the Tax Refund system, they may be able to purchase products at prices lower than the listed price. When shopping, present your passport and fill out the refund application form; then, at the time of departure, you can receive the refund in cash or by card at the airport or a designated refund counter.
Also, Korea Beauty Festival 2025, held from June 19 to July 18 this year, offers K-beauty experiences and promotions not only in Seoul but also in major regions nationwide. If it overlaps with your travel itinerary, it can be a great chance to try various products at discounted prices.
Recommended Place Information
Salon Bellavi Beomgye Main Branch

Salon Bellavi Beomgye Main Branch is a trendy hair salon with an AI style experience service. Its standout feature is that you can check styles that suit you in advance using AI before actually receiving a treatment and make a reservation. It offers a variety of hair services for female customers, including cuts, perms, and coloring, and is especially strong in dark-toned coloring and ash-toned coloring.
Address: 4th Floor, 55 Pyeongchon-daero 223beon-gil, Dongan-gu, Anyang-si, Gyeonggi-do Business Hours: 10:30 ~ 20:30 Price Range: root dyeing (3 cm or less) 45,000 won, perm from 100,000 won, coloring from 80,000 won, clinic treatment from 50,000 won Features: AI style experience, designer consultation available, online reservation support English Availability: No specified information (phone confirmation before visiting recommended)Allday Salon Dongtan Station Branch

Allday Salon Dongtan Station Branch is a salon located in an easily accessible station-area neighborhood, where stylists handle delicate treatments such as root dyeing. They provide careful consultations for color tone adjustment and styling for female customers, and related videos are available so you can review the treatment process in advance.
Address: Room 2044, 2nd Floor, 102 Dongtanyeok-ro, Dongtan-gu, Hwaseong-si, Gyeonggi-do Accessibility: Convenient for public transportation, near Dongtan Station Price Range: Please inquire directly for specific information English Availability: No specified information (advance phone consultation recommended)Beauty K

Beauty K is a K-beauty cosmetics specialty shop located in Gijang, Busan. It is accustomed to serving foreign visitors, as shown by reviews from overseas tourists such as American students who experienced Korean skincare there. It also operates a K-beauty school program, allowing visitors not only to purchase cosmetics but also to learn Korean-style skincare methods and makeup techniques. It is a space where female customers can consult directly and buy a variety of skincare products with the goal of achieving glass skin.
Address: Rooms B101-B109, B114-B117, 98 Gijanghaean-ro, Gijang-eup, Gijang-gun, Busan Metropolitan City Features: K-beauty cosmetics sales, skincare consultations, makeup and semi-permanent makeup education programs Price Range: Varies by product (inquire directly) English Availability: Likely consultable, as it has content for foreign customers Additional Information: Located near the coastal road, making it possible to visit together with Haeundae’s coastal scenery