2025 K-Beauty Trend and Practical Information for Busan Travelers
As the K-beauty industry moves away from dependence on China and expands into a more diverse range of markets, the keywords drawing the most attention from global consumers are glass skin and acne-friendly formulas. Glass skin, which conveys a clear and smooth complexion, is closely tied to Korea’s skincare philosophy, and a wide variety of related products and treatments have become popular.
Couples traveling in the Haeundae area of Busan can enhance the quality of their trip by enjoying both K-beauty shopping and expert consultations. In particular, overseas buyers should remember that by taking advantage of the VAT Refund system, they may purchase products at a lower price than the listed amount. When making a purchase, present your passport and fill out the refund application form, then receive a refund in cash or by card at the airport or a designated refund counter when departing the country.
Also, the Korea Beauty Festival 2025, held from June 19 to July 18 this year, offers K-beauty experiences and promotions not only in Seoul but also in major regions nationwide. If it overlaps with your travel schedule, it can be a chance to try various products at discounted prices.
Recommended Places
Salong Bellavie Beomgye Branch
Salong Bellavie Beomgye Branch is a trendy hair salon with an AI style experience service. Its standout feature is that you can use AI to preview styles that suit you before receiving an actual treatment and make a reservation. It offers a variety of hair services for female customers, including cuts, perms, and coloring, and is especially strong in tone-down coloring and ash-toned coloring.
Address: 4F, 55 Pyeongchon-daero 223beon-gil, Dongan-gu, Anyang-si, Gyeonggi-do Business Hours: 10:30 ~ 20:30 Price Range: Root touch-up (within 3 cm) 45,000 KRW, perm from 100,000 KRW, coloring from 80,000 KRW, clinic treatment from 50,000 KRW Features: AI style experience, designer consultation available, online reservations supported English Availability: No specified information (phone confirmation recommended before visiting)All Day Salon Dongtan Station Branch
All Day Salon Dongtan Station Branch is a salon located in a highly accessible station area, where designers handle detailed services such as root coloring. It provides careful consultations for female customers on color tone adjustment and styling, and related videos are available so you can reference the treatment process in advance.
Address: Room 2044, 2F, 102 Dongtanyeok-ro, Dongtan-gu, Hwaseong-si, Gyeonggi-do Accessibility: Near Dongtan Station, convenient by public transportation Price Range: Please inquire directly for specific information English Availability: No specified information (advance phone consultation recommended)Beauty K
Beauty K is a K-beauty cosmetics specialty shop located in Gijang, Busan, and is accustomed to serving foreign tourists, with reviews from international visitors such as American students who experienced Korean skincare there. It also operates a K-beauty school program, making it possible not only to purchase cosmetics but also to learn Korean skincare methods and makeup techniques. It is a space where female customers can receive consultations and purchase various skincare products with the goal of achieving glass skin.
Address: Rooms B101-109, B114-117, 98 Gijanghaean-ro, Gijang-eup, Gijang-gun, Busan Metropolitan City Features: K-beauty cosmetics sales, skincare consultations, makeup and semi-permanent makeup training programs Price Range: Varies by product (inquire directly) English Availability: Likely available for consultation due to content targeting foreign customers Additional Information: Near the coastal road, so it can be visited together with Haeundae’s seaside scenery
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