Latest Trends in Skin Care Shopping on Garosu-gil
On Garosu-gil, shopping culture is changing as multi-stores have recently appeared where visitors can find more than 40 overseas beauty brands and more than 10 domestic brands in one place. Tourists no longer need to go around multiple stores and can compare brands and make purchases efficiently.
The trend in choosing skin care products is also clear. Beyond simple moisturizing, the concept of slow aging (slowing the aging process) is becoming mainstream, and interest in the inner beauty (skin care through food intake) category is also expanding rapidly. Along with this, demand is growing for products such as the Biome Barrier Collagen Firming Hydrogel Mask, which emphasize elasticity, glow, moisturizing, and barrier functions, as well as items like cica cream and serum that focus on hydration, soothing, and recovery. Early next year, new products with adhesion and protection concepts, such as second-skin type foundations, are also expected to be released one after another.
Essential Tips for Tax Refund Shopping: To plan shopping on Garosu-gil more economically, it is important to check tax-free eligibility and refund conditions in advance at each store or at the payment stage. Even when purchasing the same product, refund policies may differ by store, so gathering information before shopping can help you make your overall purchase plan more effectively.Recommended Places
Talidakum
This is a cosmetics specialty store located on Garosu-gil, especially well known for lip care products. It has related content such as real-user reviews of lip balm products and videos analyzing their effectiveness, so you can check product information in advance before visiting.
Location: 52 Nonhyeon-ro 159-gil, Gangnam-gu, Seoul Features: Cosmetics and beauty specialty store / Focused on lip care products English Guide: Advance confirmation recommended Tax Refund: Check refund eligibility directly when visiting the store---
Nuonto

This is a specialty store for functional cosmetics located on Gangnam-daero. It is a suitable store for tourists looking for functional products reflecting the latest trends such as slow aging and inner beauty.
Location: 3rd Floor, 28 Gangnam-daero 152-gil, Gangnam-gu, Seoul Features: Functional cosmetics specialty store / Latest trend product selection English Guide: Advance confirmation recommended Tax Refund: Be sure to check tax-free conditions at the payment stage---
TWW Flagship Store

This is a cosmetics flagship store located on Nonhyeon-ro, and it regularly runs monthly planning events and payment benefit promotions. You can compare cosmetics from various brands and categories in one place, and also purchase limited items such as flagship-store-exclusive discounts and pouches.
Location: 1st Floor, 57 Nonhyeon-ro 151-gil, Gangnam-gu, Seoul Features: Flagship store / Monthly promotions / Exclusive discount benefits English Guide: Advance confirmation recommended Tax Refund: Check refund conditions along with payment benefit information Tip: Before visiting, it is more effective to check the current month’s promotion details in advance through the official customer center.---
Cell Park Beauty Resort

This is a skin and hair specialty beauty complex located on Apgujeong-ro. It is a space for tourists who want to go beyond simple shopping and combine dermatology consultation with skin care treatments. It offers a variety of beauty solutions such as lifting and anti-aging, hair loss treatment, acne and pore care, and improvement of pigmentation, whitening, and redness, and you can purchase customized products along with skin care consultations.
Location: F1, 22 Apgujeong-ro 14-gil, Gangnam-gu, Seoul Features: Dermatology consultation + skin care product sales / Expert consultation available Hours: 10:00~17:00 (reservation only) Languages: Korean, English, Chinese, Japanese menus available Consultation: Skin diagnosis and customized product recommendations via reservation Tip: Reservations are recommended before visiting, and multilingual guidance is available, making it convenient for foreign tourists as well.