Skincare Shopping Trends for Business Travelers
To the point where 9 out of 10 business travelers visiting Insa-dong show interest in basic skincare products, skin care is an essential part of the routine that cannot be skipped even during a busy schedule. In particular, demand is very high for products that help prevent skin damage caused by dry environments or flying.
Skincare products favored these days focus on strengthening the skin barrier and moisturizing. Products that provide enough hydration while minimizing stickiness with quick absorption are gaining popularity among business travelers. In the case of masks, multi-functional products that go beyond simple moisturizing to also improve elasticity, support skin tone, and add radiance are especially popular. In addition, there is a tendency to look for preventive hair and body care products as well, showing a pattern of efficiently purchasing multiple categories in one place along with basic skincare.
Choosing small or travel-sized products that take limited luggage space into account is also a practical shopping tip for business travelers. If you prioritize barrier improvement and moisturizing, and choose products with quick absorption, you can effectively manage your skin condition throughout the business trip.
Recommended Place Information
OLIVE YOUNG Myeongdong Central Branch

Located in the heart of Myeongdong, OLIVE YOUNG Myeongdong Central Branch has the advantage of allowing visitors to compare and review a wide range of skincare products all in one place. Through the in-store AI skin analysis service, you can objectively identify your skin type and then choose customized products. Located on the first floor of Insong Building, it offers excellent accessibility, and from K-beauty basic products to hair and body lines, it stocks a wide range of items that business travelers may need.
Address: 18, Myeongdong 8na-gil, Jung-gu, Seoul, Insong Building 1st Floor Business Hours: 10:00 ~ 22:30 English Available: English consultation available at this global store Main Services: Smart returns, tax refund (instant refund), easy payment Price Range: Products available in various price ranges, from around KRW 5,000 to KRW 50,000 Time Required: 30 minutes to 1 hour (product comparison and selection)There are related videos. It is known as a store that attracts strong interest from business travelers.
OLIVE YOUNG Chungmuro Station Branch

Located just a 3-minute walk from Exit 1 of Chungmuro Station, it offers very convenient access. It is the perfect location to stop by easily even during a tight work schedule. It opens as early as 8:30 a.m. and operates until 10:00 p.m. at night, so it is flexible to visit even if your business schedule changes. It carries all product categories from OLIVE YOUNG, and using the pickup service makes shopping even more efficient.
Address: 1st Floor, Guin Building, 222 Toegye-ro, Jung-gu, Seoul Business Hours: 08:30 ~ 22:00 English Available: English consultation available at this global store Main Services: Pickup, smart returns, tax refund (instant refund), easy payment Price Range: Products available in various price ranges, from around KRW 5,000 to KRW 50,000 Time Required: 20 minutes to 45 minutes (can be shorter when using pickup)If you work near Chungmuro Station, visiting during lunch break or after work is easy.
SKIN1004 Flagship Store Myeongdong

As the flagship store of the K-beauty brand SKIN1004, it specializes in ingredient-based skincare products inspired by nature. It is a space where you can shop while directly experiencing the store's concept and product philosophy. The basic skincare line is well stocked, and you can find products favored by business travelers that offer quick absorption and barrier-strengthening functions.
Address: 29, Myeongdong 6-gil, Jung-gu, Seoul English Available: English consultation is highly likely as this is a store for global customers Main Services: Product consultation, function-specific product recommendations Price Range: Mid-range and above (focused on premium basic products) Time Required: 30 minutes to 1 hour (listening to product explanations and selecting items)This is a recommended store if you want to learn more about the brand's philosophy and ingredients.
Amorepacific Lotte Duty Free Myeongdong Main Store

The Amorepacific section inside Lotte Duty Free allows you to experience a variety of representative K-beauty brands in one place, including Etude, Sullivan, Laneige, and Origins. As a duty-free shop, it stands out for its specialized services and quality management for international travelers. There are also services for VIP customers, making it suitable for those seeking a premium experience during a short business trip.
Address: 30 Eulji-ro, Jung-gu, Seoul English Available: English consultation available at this international duty-free store Main Services: Duty-free benefits, VIP customer consultation, brand comparison Price Range: Discounts applied compared with domestic retail prices due to duty-free benefits Time Required: 45 minutes to 2 hours (when comparing multiple brands)It is efficient when you want to make the most of duty-free benefits during an international business trip.
Innisfree Myeongdong 2-ga Branch

Innisfree is a brand that represents Korean-style natural ingredient skincare, and it offers a complete routine from basic lines to masks and essences. It has a full range of affordable basic products preferred by business travelers, and its many moisture products based on fresh ingredients provide effective options for improving the skin barrier and supplying hydration. Its location in Myeongdong 2-ga makes it convenient to access along a shopping route.
Address: 27, Myeongdong 10-gil, Jung-gu, Seoul English Available: Tax refund store prepared to serve international customers Main Services: Tax refund Price Range: Reasonable prices, from around KRW 10,000 to KRW 40,000 Time Required: 20 minutes to 40 minutesIf your goal is to buy cost-effective basic skincare products, this is a store worth visiting.