Resenne Won-yi奪冠……超越Jang Won-young、Karina，登上女子團體品牌評比第1名

Girl group Rescene’s Won-i has risen to first place in girl group brand reputation.

The Korea Corporate Reputation Research Institute stated that, for the July 2026 big data analysis of individual girl group brand reputation, it conducted consumer behavior analysis by extracting 118,222,173 brand big data entries from 735 individual girl group members between June 19, 2026 and July 19, 2026.

The brand reputation index is a metric created through brand big data analysis, based on the idea that consumers’ online habits have a major impact on brand consumption. Through individual girl group brand reputation analysis, it can measure positive and negative evaluations, media interest, consumer interest, and communication volume, and it also includes brand value evaluation analysis that measures brand influence.

In the July 2026 individual girl group brand reputation top 30, the analysis ranked, in order: Rescene’s Won-i, IVE’s Jang Won-young, aespa’s Karina, BLACKPINK’s Jennie, Rescene’s Minami, BLACKPINK’s Lisa, IVE’s An Yu-jin, ILLIT’s Wonhee, Rescene’s Jena, BLACKPINK’s Rosé, Rescene’s Mei, aespa’s Winter, Rescene’s Liv, Red Velvet’s Irene, BLACKPINK’s Jisoo, Girls’ Generation’s Taeyeon, TWICE’s Nayeon, ITZY’s Ryujin, Red Velvet’s Joy, Girls’ Generation’s YoonA, TWICE’s Sana, IVE’s Rei, LE SSERAFIM’s Kim Chae-won, NMIXX’s Sullyoon, aespa’s Ningning, Red Velvet’s Seulgi, DIA’s Jung Chae-yeon, TWICE’s Jihyo, TWICE’s Jeongyeon, and fromis_9’s Lee Chae-young.

Ku Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of the July 2026 brand big data analysis of individual girl group brand reputation, Rescene’s Won-i brand took first place. Compared with the 119,608,637 brand big data entries from last June, it decreased by 1.16%. A detailed analysis shows brand consumption rose 13.70%, brand issues rose 10.96%, brand communication fell 1.47%, and brand diffusion fell 13.38%.”

He added, “In the link analysis for Rescene’s Won-i, ‘pretty,’ ‘communicate,’ and ‘reverse-run’ ranked highly, and in the keyword analysis, ‘Love Attack,’ ‘Lee Seon-min,’ and ‘pretty girl’ ranked highly. In the positive-negative ratio analysis, the positive ratio was analyzed at 91.26%.”

Rescene has recently attracted attention through the YouTube channel ‘Hello, this is Won-i, please take good care of me’ with terms such as ‘Geoje girl’ and ‘gya-ru character,’ and is receiving great love for the ‘Geoje yahoo’ meme.

[Reporter Kim So-yeon, Star Today]