从K-偶像风格的美妆体验出发，在釜山海云台启程

Busan Haeundae’s K-beauty trends and foreigner-friendly services

In recent years, K-beauty has evolved beyond simply buying cosmetics into a cultural experience. In particular, alongside the growth of K-pop fandom, the number of foreign tourists and international students who want to experience and enjoy K-beauty has increased, and the Haeundae area of Busan has become the center of this trend.

K-beauty products gaining attention overseas include mists, collagen creams, premium shampoos, and cleansing foams, and stores and hands-on spaces selling these products are becoming very popular among foreign tourists. Beauty facilities in the Busan Haeundae area are also adapting to this change by being renovated into private treatment spaces, English-speaking staff, and emotionally designed spaces connected to K-culture.

Wellness travelers from the millennial generation want not only to become more beautiful, but also to directly experience Korea’s beauty trends and enjoy the process itself. In Haeundae, various beauty spaces tailored to this demand are naturally connected with the local idol culture, beach scenery, and trendy cafe culture, providing visitors with a highly polished experience.

Recommended place information

JUNO HAIR Nowon Crossroads Branch

JUNO HAIR’s Nowon Crossroads branch, a leading domestic hair brand, maintains a strong reputation among foreign visitors who prefer Korean-style hairstyles. It is especially known for specializing in trendy styles such as short bobs and layered cuts, and for providing designs that are easy to maintain at home. It also offers hair spa and scalp clinic services, allowing for a comprehensive experience that considers aftercare at home after the treatment.

Vogue Hair K-Beauty Hongdae Lounge Branch

Located in the trendy atmosphere of the Hongdae area, Vogue Hair K-Beauty is a premium salon specially designed for global female tourists. Its most notable feature is the private rooms configured from 2-person to 6-person rooms, allowing solo female travelers, friends, families, and other types of visitors to receive treatments comfortably. It is characterized by Korean-style hair extension techniques and treatments using vegan products, and it has a service system optimized for overseas customers.

Haeundae-gu Multicultural Family Support Center_K

The Multicultural Family Support Center, located in Busan Haeundae, offers a variety of beauty and wellness-related programs for local foreign residents and tourists. A range of activities is available, including nail practice through the K-nail volunteer group program and K-culture experiences combined with beauty, such as the Gyeongju history and rural experience festival. Connected with the local community, it offers opportunities for exchange beyond simple sightseeing.

Beauty Blossoms

A beauty content creator channel in the Haeundae area, it provides regional information along with K-beauty product reviews, skincare routine reveals, and Haeundae cafe recommendations. It introduces Busan’s cherry blossom spots, Jeonpo Cafe Street, and Haeundae’s photo-worthy attractions by connecting them with a beauty lifestyle, and related videos are provided through its YouTube channel. Visitors can vividly experience the beauty and wellness spaces of Haeundae as actually enjoyed by real visitors.

Olive Young proves itself as a ‘K-beauty landmark’ even in Busan

Olive Young stores in Busan are at the center of the K-beauty craze both in Korea and abroad, drawing strong attention as shopping destinations for foreign tourists. They attract visitors with a variety of offerings such as popular overseas K-beauty hot items, skincare products on a pharmaceutical level, and seasonal sales. Inside the stores, large numbers of foreign customers flock in during sales periods, allowing visitors to directly feel K-beauty’s global popularity. Related videos provide real-time hot items and recommended product information.